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Alan Rothstein
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A search marketer with a curiousity for all marketing and looking for search insights.
Recent Posts Tagged With 'rothstein'
Las Vegas: The House Doesn't Always Win!
Las Vegas is no stranger to the failing economy. If you have been to Las Vegas you have undoubtedly found yourself at a Station Casino. The reasonable room rates and low table minimums have made a lar...
Green Initiatives & Red Economies Don't Always Mix
Being green in a down economy isn't always that easy. Yes you want to conserve energy, use less water, use mass transit to get to work, but green products aren't always the least expensive alternative...
Virtual Media: Unemployment's Solution
Many loose their jobs as the financial industry falls and the brick-and-mortar retail world crumbles. What are the jobless to do? A growing industry is virtual media. The Internet is taking away jobs ...
Super Bowl Ads: A Captive Audience
With the Super Bowl on the heals of the NFL Divisional Playoffs, I sit in a sports bar getting ready for a good old football time. Many times people have access to a TV remote and can change the chann...
Dear Diary: Brick-and-Mortar Bubble Bursts
We all remember 2000-2001 when anyone and everyone started a website, got funded for a new web venture, and money was being thrown around the stock market on Internet IPOs. The Internet finally came o...
YellowPages.com: No Free Lunch (or Listings)
After researching local directories I came upon YellowPages.com. They offer a free listing to local businesses, so I submitted my name and information. I think to myself, great a free listing in Yello...
Change is Good, Except When it is Bad
Remember when Coca Cola changed their recipe to be more like Pepsi, and created New Coke? Then everyone stopped buying Coca Cola because it was different, even though studies said people preferred the...
8 Google Blogs for Search Marketing Professionals
Google has blogs on almost all of their products. Here are a few Google blogs that Search Marketers can read and get a jump on the competition.1) The Official Google Blog Insights into Google product...
7 Advanced Google Tools For Internet Marketers
Search professional or business analytics that is responsible for Internet marketing and search strategy? The following are 7 advanced Google tools that will help you be a better marketer:1) Google An...
37 Google Tools to Enjoy the Internet
Google SketchUp - 3D software tool for intelligent drawing.Google Pack - A free collection of software for your computer.Google's Blogger - Free and easy blog creation and hosting.Google Web Accelerat...
Pay For Answers Model - Human Powered Search
I have recently noticed search results including pay for answer landing pages from human powered search. You pay $10 to ask a question and see what the answer is for similar questions. Although many p...
Google Search, 3 out of 4 Doctors Approve
As my primary care physician walked into the exam room, I saw something out of place. Remember the Highlights we enjoyed as a kid, they asked "What is wrong with this picture?" I saw my doctor tapping...
Image Search Rankings Revealed
With billions of images indexed in Google and other image search engines, how does Google choose images for search results? Many of the basics still apply. Image ALT AttributesWhen you hover over an i...
Full Participation Social Network Advertising
With the top social networks saturated with advertising it might be time to advertise on a social network in your niche. Whether you are a real estate agent working with ActiveRain, a business profess...
Word of Mouth - Online Marketing
How many times have you been ready to purchase a product or use a service and you asked a friend or family member for shopping advice? According to a January 2007 Forrester study, Consumers look to fr...
Welcome to Alan Rothstein's Blog
Hello Everyone,Welcome to Alan Rothstein's blog. I will be sharing with you some insights, business pundits, interesting companies, random thoughts, and interesting tidbits of information.This blog is...
