Blog detail
Alex Trup
http://alextrup.com
- Author: Alex Trup
- Listed in: Business Social Media
- Tags: Culture technology china business asia Marketing
- Added on: Mar 21st, 2008
- Country: China
- Language: English
Alex is an Asia based Londoner with an interest in all things marketing, media, culture and technology. This site is primarily an outlet for knowledge and thoughts on these topics, as well as any interesting links he's stumbled across.
Recent Posts
Web Wednesday comes to Guangzhou
Web Wednesday, the monthly event held in both Hong Kong and Singapore for those working or interested in the the online space touched down in Guangzhou on 16th July 2008. The event, organised by Lonnie B. Hodge of Culture Fish Media featured Web Wedn...
Corporate Twittering: Going beyond self-centred navel gazing
Move aside corporate blogging, corporate microblogging aka "Twittering" (due to the most popular service for this being Twitter) is here! A micro-blog is essentially a stream of short blog posts (on Twitter each post is limited to 140 characters) tha...
Using Facebook as a promotional tool with Facebook pages
It's clear that "Social marketing" is currently one of the key buzzwords in marketing today. The core of this concept is leveraging the online social networks of products'/services'/companies'/people's consumers/fans. One of the leaders in this field...
Coca-Cola on American Idol: Underwhelming product placement
Anyone that watches American Idol (and that's tens of millions of people every episode) will have noticed Coca-Cola's prominent sponsorship of the show, first with the judges each having a Coca-Cola cup even though Simon often drinks from a bottle of...
Fakes: Ferrero Rocher vs Feidipo - Can Fake Chocolate Taste Better?
Anyone that knows me well, knows I'm a bit of a chocaholic. When the local convenience store had a sale on Ferrero Rocher, I must have consumed about 100 of those chocolatey, peanuty spheres within a three-week period. I was popping more Ferrero Roch...
