Blog Detail
Allegiance Customer & Employee Loyalty and Engagement Blog
http://blog.allegiance.com
Covers all topics related to the voice of the customer (VOC), the voice of the employee, and increasing customer and employee loyalty and engagement.
Recent Posts
Webinar on VOC best practices
Bob Caruso is the former head of JD Power’s VOC Center of Excellence. He’s giving a webinar next Monday (Dec 10) on the top 10 best practices of VOC practitioners. He plans on doing a deep dive and field people’s questions. HeR...
Re-engaging Employees after a Layoff
Many companies have gone through a reduction in force (RIF) recently (i.e. organizations have reduced staffing by nearly 5 millino in the past 7 months!), and are now in the process of dealing with all of the changes forced by the RIF. Here are three...
Voice of the Employee: Key to Business Survival
This blog post discusses the results of a quantitative survey that Allegiance recently conducted with voice of the employee (VOE) practitioners, including human resource vice presidents, directors and managers, as well as other HR-related titles. It ...
VOC from the Front Lines
At a recent luncheon with Voice of the Customer (VOC) practitioners in Atlanta, the author of this blog, Matt Bowman, director of campaign marketing for Allegiance, noticed a few trends emerging from the conversation. This blog discusses those trends...
Retaining Customers & Growing Customer Advocacy
A new research report from industry analyst firm Aberdeen Group called "Customer Experience Management: Engaging Loyal Customers to Evangelize Your Brand" reveals how organizations that achieve superior performance in customer retention and customer ...
Rebuilding Customer Trust
Trust is at the core of every relationship. In the aftermath of the economic crisis, our common challenge in bringing business relationships out of the proverbial tank and back into the light is renewing a level of trust with our customers, employees...

