Blog Detail
Allemon Advertising Almanac
http://maryallemon.blogspot.com
Information about Advertising topics, including shifting ad budgets from "traditional" media to digital, the use and application of consumer behavior research, social media, customer retention programs, finding new markets and brand image versus value during a recession.
- Added on: Aug 19th, 2009
- Country: United States
- Language: English
- Author: Mary Allemon
- Listed in: Marketing Internet
- Tags: internet Branding Advertising consumer behavior social media new markets
Recent Posts
Evolution in the Ad World
We certainly live in exciting times. With the downward spiral of newspapers comes opportunity online. Per the Financial Times, Rupert Murdoch's News Corp. is in discussions with Microsoft to delist their news sites from Google. Microsoft owns riva...
Why Block Google?
I'm very curious about Murdoch's business model of having readers pay for online content. The New York Times tried this a few years ago with their Time Select product. They decided to open their entire site for free to generate more search engine ...
What Do You Need From A Car Dealer?
My entire career has been in advertising, specifically automotive advertising. The landscape has changed dramatically in this time period. TV and newspaper were the dominant media and that has certainly changed.I'm presenting a workshop next week o...
Guilty Pleasure
The NYT reports the ad world once feared DVR's is now embracing them. The concern was viewers would fast forward through ads, the advertisers would see less results and ad revenues would decline. I remember discussing this with local TV salespeopl...
Caveat Emptor
While working on a freelance project last week, I discovered a local source reselling Yahoo! Behavioral Targeting at a higher cost than going directly through Yahoo! The advantages of using the local source include “free” services for creative a...
ROI for Online Display
Per AdAge.com, Google has developed a metric for branding/awareness of online display ads. The tool solves two problems: Click is an unreliable source of measurement because most of the clicks are performed by a small percentage of online users; and...
