Blog Detail
Antezeta Web Marketing
http://www.antezeta.com/blog/
A no holes barred look at international search engine optimization (SEO), Web Analytics and related web marketing issues as seen from an American practitioner in Europe.
Recent Posts
Yahoo Web Analytics (ex IndexTools) soon in no man’s land?
When Yahoo announced their effective exit from the search engine business last July, the main points seemed clear: Microsoft will provide the development and management of search engine results technology Microsoft will provide the search and conten...
Der Berliner Mauer, 1961 – 1989. Good riddance.
As the western world looks at the 20th anniversary of the fall of the Berlin Wall, I though I’d make my own modest contribution. I had the fortune to study in East Berlin in 1987-88, just before the wall fell. Sure there were tensions (communis...
The real news behind the Google and Bing Twitter deals
Yesterday we saw a lot of press and blogosphere attention devoted to deals being made between the two leading search engines, Google and Bing, and leading social media services Twitter and Facebook. Twitter search deals, while interesting, doesn̵...
Italian press to Google: you’re unfair (and we’re confused)
This past week the Italian antitrust authority (Autorità Garante della Concorrenza e del Mercato) conducted a search of Google’s Italian office and announced it was beginning an investigation into Google’s possible abuse of its domin...
10 shadows hanging over Google: does Google have a dark side?
In a recent article on Microsoft’s bing, I felt it necessary to temper my enthusiasm for Microsoft’s commitment to web search by noting Microsoft’s decidedly checkered record as a good net citizen. What about Google? It is almost to...
Bing – features and SEO recommendations, one month on
At the end of May Microsoft announced its new search engine, Bing. Microsoft justified many of Bing’s new features by noting that 50% of search queries are either abandoned or refined – users aren’t getting the right answer on the f...

