Blog Detail
Apropos of Marketing and Life
http://aproposmarket.blogspot.com
Welcome to my blog about marketing and life. The word apropos means "timely and relevant" - which is what I aspire to in this blog, in marketing and in life!
- Added on: Oct 16th, 2007
- Country: United States
- Language: English
Recent Posts
Thinking of What Can Be
Micron just announced plans to lay off another 2,000 workers by August - yet another item in a long series of bad economic news. Wow, it can make you feel down if you think about it too much.All of this turbulence and change is bringing the focus on ...
The Opportunity We Have Right Now
The previous post was about how to market in an economic downturn, and it emphasized keeping a keen eye out for new opportunities. Well, I think I see a window of opportunity for those of you in sales and marketing – something you can seize upon ri...
How to Market in a Downturn – The Story of Chester Bowles
I started reading The Best and the Brightest by David Halberstam, a historical account of the Vietnam era. One of the many political personalities who emerges in the story is Chester Bowles, a state governor and congressman from Connecticut who playe...
Distinguish Between Feature and Benefit
It's important to distinguish between features and benefits, because customers care much more about benefits. In fact, benefits are really what sell a product.A feature is a charactesristic of a product or service, and a benefit is the need or desire...
Reasons to Believe
Let's say you have a product or service you want to sell. And you have figured out the main reason why a potential customer would want to buy it. In other words, you understand its essential benefit. Now you want to get the message out!The challenge ...
Everyone Has a Message - Is Yours Sharp?
I just visited the websites for the two major presidential candidates, Barack Obama and John McCain. They both have a message for you, the American electorate. I won't repeat it here because you will hear it again and again over the next couple month...
