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AriWriter

AriWriter

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Ari Herzog is an online media strategist for business and government. This is his personal blog, providing strategies and tips on social media and online marketing.

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Recent Posts Tagged With 'Advertising'

  • How the Ad Agency of the Decade Proves Giving is Glorious

    Posted on Tuesday December 22nd, 2009 at 23:34 in video, Advertising, social media

    Mother London, an advertising agency across the pond that I never heard of although some of their past reels look familiar, was recognized earlier this month as the advertising agency of the decade, according to Campaign, a communications industry pu...

  • Challenging You Not to Skip

    Posted on Sunday November 29th, 2009 at 23:07 in TV, Advertising, social media, metrics

    If you missed the groundbreaking Oliver Wyman report of January 2008 that surveyed 1,000 consumers about their television-viewing habits in the United States, Europe, and Asia, would it surprise you that 25% owned a digital video recorder, such as Ti...

  • Install Website Ads and Risk Losing Customers

    Posted on Monday November 23rd, 2009 at 11:13 in design, Advertising, social media

    In the job market for management consulting, marketing/advertising, or government relations positions, I visit LinkedIn and Craigslist on a daily basis. After meeting Monster.com’s social media manager, Katrina Kibben, last week at a networking...

  • Join FeedBite.com and Receive Unwanted Spam

    Posted on Wednesday August 26th, 2009 at 09:59 in Advertising, tools, email, social media

    Jack Humphrey at the Friday Traffic Report reviewed content aggregator FeedBite and compared it to FriendFeed, a tool I began using many months ago. Think FriendFeed but with portable widgets. Two cool uses for this free feed aggregation service are:...

  • Disassociating Dog Shit and Depression

    Posted on Monday August 3rd, 2009 at 00:12 in design, Marketing, Advertising, social media

    Dog trainers and mental health clinicians are separately listed in the Yellow Pages–despite differences in their distinct service offerings. This begs the obvious question: Why are they each in the same color-coded telephone book? Shouldn’...

  • Treat Me as a Human

    Posted on Tuesday July 7th, 2009 at 20:07 in Marketing, Advertising, social media

    If companies treated customers as humans, would advertising exist? Such is a question posed by Ross Popoff-Walker in a fascinating article at TalentZoo.com. He argues advertising needs reform–through user experience design. For decades we’ve ...

  • Ideas How Twitter Can Earn Income

    Posted on Tuesday June 16th, 2009 at 15:47 in ideas, finance, Advertising, social media, twitter

    This is a follow-up to my last blog post on the unfriendliness of Twitter. If we agree that programming and design interface changes are limited without income, there are four ways Twitter can make money, according to an August 2008 story contributed...

  • Sneak Peek of Business Comments on Yelp

    Posted on Thursday April 9th, 2009 at 16:17 in Marketing, Advertising, tools, social media, yelp

    Do you recall my blog post two months back about the business importance of using Yelp as an economic development and tourism tool? A member of the Yelp Elite Squad, indicative of my numerous reviews on the consumer review community, I received an em...