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Open to interpretation
Through our experiences, education and environment the potential for differences in the way people see interpret symbols/logos is enormous. After a recent comment on one of my logo designs ( which I’ll get to in a minute ) I thought I’d ...
50 rebrands of 2009
With 2009 coming to an end it’s time to look back at 50 re-brands of the year gone by, as always there are the good… Opera web browser. The bad… Xerox’s beach ball. And the ugly… Whatever the hell this thing is from w...
Inside Adobe Font Folio 11
I realize this has been out for a while now but what can I say, going through 2300 fonts takes time. As well as including the classics, there are over 170 new fonts shipping with Adobes latest release. Despite having been released several months ago...
Statoil brand identity design
After announcing the change back in April this year, energy and oil provider Statoil have yesterday adopted their new brand identity. The new identity has been received with mixed results. While many give the brand credit for it’s boldness, th...
Sea water. Only $33.50 a bottle.
It’s always interesting in advertising to see how competing brands sell products which are essentially the same, in this case bottled water. Obviously there’s the convenience of buy a bottle when one is out and about, but outside of that...
Google vs social networking
With the boom of social networking over the last few years gone there’s a lot more traffic to be squeezed out of your website beyond just having good search engine optimization. Social network and bookmarking sites such as Twitter, StumbleUpon...
