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Recent Posts Tagged With 'automotive marketing'
Blogging and Social Media setups for Car Dealers
For the past 3 years, the auto industry, specifically the dealer community, has inched its way into blogging and social media. It is actually safe to talk about these things whereas fewer than 2 years ago I purposely avoided using such terms in my co...
Filtering noise with Social Media
In the past I had often posed the idea of blogging and social networking as part of the CRM or BDC process. I saw it as a way to organize and cultivate individual relationships for dealers to sell more cars. Arguments against this suggest that CRM is...
Dealership Racketeering, Part II
Read Part I In the early days of Internet and the auto industry, some dealers jumped in to having a web presence and either made it work or didn’t. Some didn’t bother. Some waited a while and let things develop. Some pioneered. I remember...
Dealerships are not a commodity
Part II. So here we are, just more than 2 years since AutoConversion was conceived. During this time I have seen blogs and bloggers come and go and I have seen some wonderfully grow. Jeff Kershner for example has experienced tremendous success with D...
Car Dealers and Web 2.0
There is a lot of talk these days about blogging and Web 2.0 for car dealers. But when you cut through the fluff of what is discussed on these topics what you will find is that there is an abundance of “dealers should use Web 2.0″ proclam...
When product supercedes reputation
Today I spent over 3 hours on the phone with Verizon trying to clear up a 4-month disaster-of-an-experience with said company. While on the phone, I grew amazed at my continued desire to be a Verizon customer despite the fact that in all my experienc...
Auto Financing Puts Crunch on Car Sales
New car sales across the nation have generally declined over the past year or so, primarily due to consumer concern and speculation about the US economy. This has resulted in an increase in used car sales for most dealers and so while new car sales q...
Promise in Automotive Blog Marketing
Just returned from a workshop we held today with the Automobile Dealers Association of Greater Philadelphia (Shouts out to Greta, thank you). The workshop concentrated on providing attendees with an applicable technique they could deploy at the deale...
Automotive Email Marketing (Part 4)
Email Marketing: How to Get More Clicks This post is part of a series on automotive email marketing. Read Starting an Email Marketing Campaign, Automotive Email Marketing: Getting More Names, and How To Write Your Marketing Emails here. You’ve deci...
Automotive Email Marketing (Part 3)
This post is part of a series on automotive email marketing. Read part one and part two of the series here. Now that you’ve created your email marketing list, it’s time to start writing emails. Many people think this is the most difficult part of...
The trickle effect in new and used car sales
The meat of this article by Arianne Walker in Online Automotive Review is iterated in the final paragraph: Even though OEMs and dealers have been shifting their marketing budgets online, the data shows that most should probably be accelerating that t...
Email Marketing (Part 2) Getting More Names
This post is part of a series on automotive email marketing. Read part one in the series, Starting an Email Marketing Campaign, here. Once you’ve decided that you want to start an email campaign as part of your automotive internet marketing plan, t...
Selling More Cars: What Are You Giving Back?
The internet operates in an attention based economy. Instead of your website visitors giving you money, they’re giving you their time. Of course you’ll eventually want them to give you their money, right now you want to maximize how much time the...
Turning Visitors into Buyers: Make It Easy
The internet has changed everybody, including tire kickers. Tens of millions of people are researching their purchases online before they buy, and that certainly includes car buyers. So how are you supposed to turn these lookers into buyers? How do y...
Street Gangs Find New Way To Sell Cars
According to a recent article in the London Turkish Gazette, London police have started to target street gangs who are selling their cars from the street itself. Apparently local residents are feeling intimidated and can’t find a place to park, lea...
Can Rentals Help Your Car Sales?
People are more likely to buy what they know and the fastest way to get to know a car is to drive one. Based on this idea, the auto rental company Avis did a study to find out the impact of automobile rentals on future car purchases. Turns out if the...
Would You Like Fuel With That?
Vehicle sales have been stalling as the economy is trying to sort itself out and potential consumers are trying to hang on to their vehicles as long as possible. To combat this, dealerships and manufacturers have been getting creative in attempting t...
Marketing the Hard Sell: Finding Different Customers
In a sagging automotive industry, it’s easy to get dejected about the state of vehicle sales in America. Automotive dealerships can always find new ways to market their products, but some things seem just about impossible to sell. With gas prices a...
Play Up Fuel Efficiency in Car Marketing Campaigns to Increase Sales
It’s no surprise that the auto industry is in a slump. Gas prices are high, most of America is mortgaged to the hilt, and consumers are finding there’s too much month left at the end of the money. According to information from sales tracker Autod...
Engaging Your Existing Customers, Part Two
Are you interested in keeping your current car-buying customers while still reaching out to potential new customers? Do you want to do this while keeping costs down? In today’s economy, cutting costs is the name of the game for any business owner, ...
Engaging Your Customers through Internet Marketing
As an automotive dealer, you know it’s more difficult (and more costly) to find new customers than it is to keep existing ones. It’s simply not easy to bring new people to your dealership with so much competition in the automotive industry. Thatâ...
Car buyers demand competitive pricing and dealer transparency
If you ask customers what they want from the companies from whom they buy, you probably won’t be surprised by their responses. Studies show that Customers primarily want two things: Competitive pricing, and Auto Dealers to be transparent with info...
Auto dealers embracing innovation with Web Marketing 2.0
For decades, our car-buying decisions have been based primarily on what our friends tell us, what we read in consumer reports, and the advertising in radio and in television. But the buying world is changing across the board, virtualizing and sociali...
Car dealers and manufacturers compete for online ad space
The days of seeing your local car dealer ads on TV are not going away, but dealer prominence in online advertising is now reaching unprecedented heights, giving car manufactures a new (but good) challenge. A recent report indicates that car manufactu...
Extending brand loyalty
“When it comes to pushing a brand, dealers can make all the difference on the front lines. Good dealers can increase brand loyalty, while those who struggle generally don’t drive return customers.” Dealer-customer rapport, according...
Social media for your profit centers
In a recent article by Bobby Malatia of Kain Automotive titled, “Creating Your Internet Dealership”, Malatia identifies several things for dealers to consider when attempting to utilize the Internet for sales in all profit centers versus ...
Retail Center or Car Dealership
The Internet is changing the way people buy cars. A recent video released by Capgemeni suggests that: 29% referred to consumer-to-consumer sites like blogs and forums when researching information 78% of respondents rely on search engines. 1 in 5 say...
All talk and no game
There is so much jabber in the automotive blogosphere today about how blogging and social media/netoworking/marketing are becoming relevant to automotive retail you would think it is becoming the “next big thing”. But just like PPC 3 year...
Overnight success in blogging
Blogging for your business or car dealership can be an invaluable marketing and networking tool. It can also be a lot of work. The idea of blog marketing is to promote and grow your business, but this can be accomplished even without a blog. In order...
Hidden marketplaces of online auto shoppers
Since the rise of the Web, dealers and vendors have scrambled to find ways to use the Internet to sell more cars and increase ROI. While much has been accomplished in the past 10 years, there seems to be a growing gap between where consumers are and ...
