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Recent Posts Tagged With 'blog marketing'
Baron BMW Blog on iFrames and Facebook
Here is a car dealer blog but it is attached to their website using an iFrame. This presents a few problems, but overall Baron is doing nifty stuff and using Facebook well too so far. With the iFrame, you diminish your SEO influence. An iFrame is li...
exoticcars blog on myblogsite.com
Came across a car dealer blog today being run on myblogsite.com. There is a big Google AdSense ad smack in front of your face when you visit. Curious if this is placed there by the blog master or by FortuneCity which appears to be running the blog si...
Dealership Racketeering, Part III
Read Part I or II When I engage with dealers about how blogs and social media can effectively cultivate sales opportunities, they like what they hear. They get charged. But often in the midst of battle some dealers seem confused and unsure of their r...
Dealership Racketeering, Part II
Read Part I In the early days of Internet and the auto industry, some dealers jumped in to having a web presence and either made it work or didn’t. Some didn’t bother. Some waited a while and let things develop. Some pioneered. I remember...
Dealership Racketeering
Instead of attending NADA this year in New Orleans I participated in a Landmark Forum which was a 3-day 33-hour workshop designed to help participants bring forth the presence of a new realm of possibility for yourself and your life. While I do appre...
Car Dealers and Web 2.0
There is a lot of talk these days about blogging and Web 2.0 for car dealers. But when you cut through the fluff of what is discussed on these topics what you will find is that there is an abundance of “dealers should use Web 2.0″ proclam...
Favre’s $20 Million Marketing Blog
More details are being revealed on ESPN.com regarding the $20 Million marketing package supposedly dangled before Brett Favre by the Green Bay Packers. Recall that I originally wrote on this a couple weeks ago, commenting on how strong your brand mus...
Back to basics
For the past several months, 5 I believe, we have dedicated this blog to be a working demonstration of our RSS Marketing product. The purpose of RSS Marketing is for SEO promotion and it is highly effective for that, but RSS Marketing does not engage...
Can Social Media Make You Car Salesperson of the Year?
“So what do you do for a living?” How often have we all heard that question come out of someone’s mouth? Usually uttered at cocktail parties where few people know each other, this question establishes a framework for the relationships w...
From Telephone Poles to Websites - How Dealerships Have Changed Strategies
A few short decades ago, automotive dealerships tacked advertisements to telephone poles. Except in smaller, rural communities, telephone poles have gone the way of this form of advertising - disappeared - simply because we now have better ways of d...
Engaging Your Existing Customers, Part Two
Are you interested in keeping your current car-buying customers while still reaching out to potential new customers? Do you want to do this while keeping costs down? In today’s economy, cutting costs is the name of the game for any business owner, ...
Did Somebody Say Recession?
You can’t turn on the evening news in the United States without hearing about the impending recession. Althoujgh some won’t yet commit to saying we’re in a recession, nobody can deny the troubles the economy is having. So how does an auto deal...
Making the World Aware of RSS Feeds
Do you know what an RSS feed is? If you’re like 90 percent of your fellow Internet users, you don’t. You’ve probably heard the term. And chances are you’ve seen the little orange square that symbolizes an RSS feed, too. But have you actually ...
Picking the Right Headline Is Essential for Success
When you’re trying to attract new readers to your affiliate marketing website, few things work as well as your blog’s headline. In fact, the headline you choose for your automotive post can literally make or break its success. But how do you know...
Talking about Auto Affiliate Programs
Are you trying to increase your sales and income through an automotive affiliate marketing program? Are you using the most recognized vendors in the industry today? If you’re not sure, here are three of the top programs on the auto affiliate list s...
How Many Is Too Many?
When posting to your automotive dealer’s blog, it’s important to have regular updates and posts to keep your name in your customers’ psyches. But the question often arises: How frequently should I post? On the one hand, frequent posts are posit...
Five Reasons Subscribers Unsubscribe
With any affiliate marketing website, subscribers are important. They are symbols f your site’s success, and they give you an idea of what interests Internet users. But over time, you might notice that your list of subscribers is dwindling and...
Five More Tips for Marketing Success
Anybody who has ever created an online brand marketing campaign from scratch will tell you it’s not easy. It takes hard work, dedication and a variety of strategies to make it successful. Whether you’re just starting out or have been working on ...
“Wanna Buyers” and “Gotta Buyers”: What’s the Difference?
Last week, we talked about getting your fair share of customers. We discussed two different types of buyers in the auto market: the “wanna buyers” and the “gotta buyers.” Now let’s take a look at the differences in these two groups so you ...
Automotive Providers not addressing Consumer Needs
Cobalt and Yahoo have been rolling out some good data on automotive consumer behavior trends and I had the fortune of sitting in on their training session Sunday at NADA in the San Francisco this year. I was really taken at how they had actual data t...
Five Tips for Increasing Subscribers to Your Blog
In a great post written for Skelliewag.org, the blogger mentions several ways to increase the number of subscribers to your blog. If you have a blog for the purposes of online brand marketing, gaining more subscribers is one of the best ways to attra...
Writing for Target Audience Increases Blogging Success
To have any success with a blog that relates to your online brand marketing campaign, knowing your target audience is crucial. You’re not simply writing to the people who read your blog. You also need to write for a specific crowd. And to do that, ...
Warning: Irrelevant Content Is Harmful to Your Blog
Using a blog is one of the best ways to conduct an online brand marketing campaign and get your company’s name “out there.” But you can’t just write a bunch of stuff on your blog and hope it gets noticed. Your efforts need to be focused and r...
Social Media Marketing: What you may be Missing
You’re familiar with television ads, radio ads, and flyers. You’re familiar with public relations. You have a pretty good handle on your marketing. But what about your social media marketing strategy? If you don’t have one, or you don’t know ...
Online Marketing through Blogging
Imagine having hundreds or thousands of local customers who knew that the next time they buy a car, they’re buying it from you. That’s what blogging can get you. Think blogs are just online journals? Think again. According to a recent article in ...
Fun with Customizable Reddits
Reddit is one of the more important social news websites that allows Internet users and bloggers to post links to web content. Other users then vote on whether or not they like those links or if they think they are beneficial or useless. The posted l...
Online Marketing during a Troubled Economy
The search marketing industry is a fairly new concept. Although it’s been around for several years, it’s difficult to monitor how it will change or operate in various circumstances. And with the impending troubled economy, many are speculating a...
Three Ways to Drive Dealership Business with Your Blog
There are several ways you can increase the number of customers that visit your dealership. But any marketing professional will tell you that word-of-mouth is one of the most effective means of advertising. The Internet and online marketing have take...
Extending brand loyalty
“When it comes to pushing a brand, dealers can make all the difference on the front lines. Good dealers can increase brand loyalty, while those who struggle generally don’t drive return customers.” Dealer-customer rapport, according...
Car dealers can blog for SEO
The buzz is becoming louder and louder. Dealers are online. So too are vendors. We are blogging. Everyone is starting their own blogs and are commenting on the blogs of others. Everyone is beginning to see the potential of blogging and social network...
