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Recent Posts Tagged With 'brand marketing'
Using Facebook to blast a business
It has been said that the Internet affords regular folk the opportunity to speak out on issues and situations, and with the advent of blogs and social media, getting your voice out can be a lot easier than ever before. I guess it was only a matter of...
Reality Check by the White House
If you have seen the recent marketing effort from WhiteHouse.gov – Reality Check, you may notice their effective use of several contemporary digital marketing methods. For one, you have a page dedicated to a central theme or purpose which is to...
The withered desperate brand of Jose Canseco
Professional sports is like making and selling cars. There are brands, products, manufacturers, distributors, facilitators, customers, etc. In both sports and autos there is also value in brand equity, thus longevity, icons, and communities. Brands -...
PickensPlan a winning brand in the 2008 Presidential Election
Hands down to T. Boone Pickens. Earlier in the day Tuesday I received an email from PickensPlan with the subject, “What you do right now matters to the entire Army”. It was an invite to their e-Rally after the election tonight. The email ...
Richard Wright and the Pink Floyd Brand
Pink Floyd pianist/keyboardist Richard Wright passed away today. Apparently he had a short bout with cancer. Richard Wright was one of the original founding four members of the Pink Floyd in 1965 and aside from a brief period as only a “session...
Favre’s $20 Million Marketing Blog
More details are being revealed on ESPN.com regarding the $20 Million marketing package supposedly dangled before Brett Favre by the Green Bay Packers. Recall that I originally wrote on this a couple weeks ago, commenting on how strong your brand mus...
Packers and the Brett Favre Brand
You know you have a good Personal Brand when people want to pay you to stop competing. How would you feel if someone wanted to pay you $20M to stop doing what you love? Well, reportedly, that is what the Green Bay Packers have considered putting in t...
W. is bad branding for Oliver Stone
So Oliver Stone is releasing another flick, this one titled, “W.” Guess what it’s about… Well, apparently, in Stone’s words, the film asks: “How did Bush go from being an alcoholic bum to the most powerful figure i...
PickensPlan - Saving America with Alternative Energy Sources
A couple weeks ago there was an ad on television of a Texas gentleman by the name of T. Boone Pickens. It was a good ad on the subject of Alternative Energy Sources. It started off with sound bits and slow-moving imagery of presidential candidates Jo...
Bill Kurtis Finds the Internet
There is a subtlety in this AT&T ad with Bill Kurtis “finding the Internet” on a deserted island with an Amelia Earhadt plane replica in the back drop. See if you can identify it. Notice when he shows his laptop screen that you see M...
Pinhead or Patriot?
One of my favorite brands today is the Bill O’Reilly brand. This guy sets new precedents in numerous areas: 1. What it means to be a True American 2. Journalistic Integrity 3. Knows how to keep it real 4. Personal Branding 5. Corporate Loyalty ...
The trickle effect in new and used car sales
The meat of this article by Arianne Walker in Online Automotive Review is iterated in the final paragraph: Even though OEMs and dealers have been shifting their marketing budgets online, the data shows that most should probably be accelerating that t...
Email Marketing (Part 1)
Email marketing is a hot topic these days. Seasoned marketing professionals say there’s no more efficient way to get business, but you’ve heard a lot of people refer to email marketing as spam. Is it worth the time you’ll spend? Can you really ...
Protecting Your Online Reputation
As a dealer with an automotive blog or website, you know the importance of online brand marketing. It’s what sets you apart from the myriad of other automotive dealers in the nation and even in your local area. That’s why you always want to ensur...
How Many Is Too Many?
When posting to your automotive dealer’s blog, it’s important to have regular updates and posts to keep your name in your customers’ psyches. But the question often arises: How frequently should I post? On the one hand, frequent posts are posit...
How Yahoo’s New Technology Affects Your Ranking
With spiders becoming more and more intelligent, it’s necessary to reevaluate your online brand marketing strategies constantly to conform to the new technology. And with Yahoo’s new phrase-based indexing, nothing could be truer. Here’s how yo...
Eight Components of Flexible Brand Marketing
One of the common denominators for successful online brand marketing strategies is flexibility. Although you should have goals and tactics in mind, it’s best to periodically reevaluate your needs and the methods you’re using to accomplish your...
Brand Marketing Lessons from Guinness
Making an online brand marketing campaign a success isn’t easy. In fact, very few companies actually become successful enough to make their brands household names in a global or even domestic market. That’s why it can help to look to some of th...
Internet Ad Revenues Reach Record High
For anyone working on an online brand marketing campaign, there’s no better time than the present for this advertising effort. In 2007, the revenues brought in by Internet advertising reached an all-time high with more than $21 billion. And there...
Using Facebook to Further Your Brand
Are you looking for more ways to get your online brand marketing message out to more people? Facebook, the social media marketing giant, is making it easier for you to do so. Here’s how. When you have an account at Facebook, you can build up a list...
Five More Tips for Marketing Success
Anybody who has ever created an online brand marketing campaign from scratch will tell you it’s not easy. It takes hard work, dedication and a variety of strategies to make it successful. Whether you’re just starting out or have been working on ...
Spreading Marketing Seeds Around the Web
So you have a blog or a website that promotes your online brand marketing message. You maintain the blog and make daily updates as well as ensuring it has relevant and fresh content each time. But if that’s the only thing you’re doing, you’re m...
Puttin’ on the Ritz: Luxury Appeals to Customers
If you’ve stepped into one of your local automotive dealerships in the last couple of years, you may have noticed a change. Many dealers of luxury brands are making improvements to their showrooms to make them more attractive and appealing to their...
Characteristics of “Gotta Buyers”
There are two different groups that auto dealers need to reach to be successful with their online brand marketing campaigns: the “wanna buyesr” and the “gotta buyers.” Yesterday we listed the characteristics of the wanna buyers. Today we’r...
“Wanna Buyers” and “Gotta Buyers”: What’s the Difference?
Last week, we talked about getting your fair share of customers. We discussed two different types of buyers in the auto market: the “wanna buyers” and the “gotta buyers.” Now let’s take a look at the differences in these two groups so you ...
Five Tips for Increasing Subscribers to Your Blog
In a great post written for Skelliewag.org, the blogger mentions several ways to increase the number of subscribers to your blog. If you have a blog for the purposes of online brand marketing, gaining more subscribers is one of the best ways to attra...
Writing for Target Audience Increases Blogging Success
To have any success with a blog that relates to your online brand marketing campaign, knowing your target audience is crucial. You’re not simply writing to the people who read your blog. You also need to write for a specific crowd. And to do that, ...
Warning: Irrelevant Content Is Harmful to Your Blog
Using a blog is one of the best ways to conduct an online brand marketing campaign and get your company’s name “out there.” But you can’t just write a bunch of stuff on your blog and hope it gets noticed. Your efforts need to be focused and r...
Getting Your Fair Share of Customers
Looking at all of the vehicles on the road today, you’d think that being an automotive dealer would be a profitable business. But there’s a lot of competition in the car-selling industry. As such, it can be tough getting your fair share of custo...
Social Media Marketing: What you may be Missing
You’re familiar with television ads, radio ads, and flyers. You’re familiar with public relations. You have a pretty good handle on your marketing. But what about your social media marketing strategy? If you don’t have one, or you don’t know ...
