Recent Posts Tagged With 'car dealer marketing'

• When product supercedes reputation

  Posted on Wednesday October 15th, 2008 at 18:29 in reputation, customer experience, automotive marketing, car dealer marketing

  Today I spent over 3 hours on the phone with Verizon trying to clear up a 4-month disaster-of-an-experience with said company. While on the phone, I grew amazed at my continued desire to be a Verizon customer despite the fact that in all my experienc...

• Back to basics

  Posted on Sunday June 1st, 2008 at 22:27 in blog marketing, website marketing, special, rss marketing, car dealer marketing, automotive internet marketing

  For the past several months, 5 I believe, we have dedicated this blog to be a working demonstration of our RSS Marketing product. The purpose of RSS Marketing is for SEO promotion and it is highly effective for that, but RSS Marketing does not engage...

• Can Social Media Make You Car Salesperson of the Year?

  Posted on Thursday May 1st, 2008 at 15:15 in blog marketing, social marketing, social media networking, car dealer marketing, automotive blogging

  “So what do you do for a living?” How often have we all heard that question come out of someone’s mouth? Usually uttered at cocktail parties where few people know each other, this question establishes a framework for the relationships w...

• Car buyers demand competitive pricing and dealer transparency

  Posted on Monday April 21st, 2008 at 18:42 in website marketing, automotive marketing, car dealer marketing, automotive internet marketing, automotive studies

  If you ask customers what they want from the companies from whom they buy, you probably won’t be surprised by their responses. Studies show that Customers primarily want two things: Competitive pricing, and Auto Dealers to be transparent with info...

• Auto dealers embracing innovation with Web Marketing 2.0

  Posted on Monday April 14th, 2008 at 09:18 in internet marketing strategy, automotive marketing, car dealer marketing

  For decades, our car-buying decisions have been based primarily on what our friends tell us, what we read in consumer reports, and the advertising in radio and in television. But the buying world is changing across the board, virtualizing and sociali...

• Car dealers and manufacturers compete for online ad space

  Posted on Monday April 7th, 2008 at 09:13 in marketing strategy, Online Advertising, car manufacturers, automotive marketing, car dealer marketing

  The days of seeing your local car dealer ads on TV are not going away, but dealer prominence in online advertising is now reaching unprecedented heights, giving car manufactures a new (but good) challenge. A recent report indicates that car manufactu...

• Automotive Providers not addressing Consumer Needs

  Posted on Tuesday February 19th, 2008 at 00:02 in yahoo, blog marketing, consumer behavior, search marketing, marketing strategies, cobalt, car dealer marketing, auto shoppers, automotive seo, behavior trends

  Cobalt and Yahoo have been rolling out some good data on automotive consumer behavior trends and I had the fortune of sitting in on their training session Sunday at NADA in the San Francisco this year. I was really taken at how they had actual data t...

• Extending brand loyalty

  Posted on Tuesday January 15th, 2008 at 09:44 in blog marketing, brand differentiation, brand marketing, automotive marketing, car dealer marketing

  “When it comes to pushing a brand, dealers can make all the difference on the front lines. Good dealers can increase brand loyalty, while those who struggle generally don’t drive return customers.” Dealer-customer rapport, according...