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Marketing in tough times
There is an old saying about marketing that goes, “Reducing your marketing to save money is like trying to stop a clock to save time.” Multiple times this week I have had people tell me they would employ our services if they could “...
AutoBurst Webs product showcase is now leaving port
About a year ago we had rolled out a new website for AutoBurst at www.autoburstwebs.com. However, we were not able to complete the project and so it has been sitting up on the web in a state of disarray since this time. Back in August we began shifti...
Reality Check by the White House
If you have seen the recent marketing effort from WhiteHouse.gov – Reality Check, you may notice their effective use of several contemporary digital marketing methods. For one, you have a page dedicated to a central theme or purpose which is to...
Managed Web Services for Small Business
When you visit a restaurant, what does the menu represent for you? Does it depict the restaurant’s products? Does it set the tone for what sort of experience you will have? Maybe it influences your likeliness to stay, order, eat, and drink? I g...
Silver bullets and car sales
Marketing on the Web has taken a hard turn recently towards video and in 2009 video marketing may be all the rave. But will video marketing be just another trend that phases or at least balances out in 2-3 years? Chances are YES, it will. From 2003 t...
The Internet Marketing Totem Pole
Watching the Bush administration being phased out has been exhilarating. I imagine there is as much relief for Bush and his family to be leaving office as there is for the people of the United States. I am relieved, but for his sake, not mine. Time H...
PickensPlan a winning brand in the 2008 Presidential Election
Hands down to T. Boone Pickens. Earlier in the day Tuesday I received an email from PickensPlan with the subject, “What you do right now matters to the entire Army”. It was an invite to their e-Rally after the election tonight. The email ...
Deciphering Advice in Automotive Internet Marketing
With today’s economy challenges hitting the auto industry pretty hard, I expect car dealers to whip out the chopping block on expenses that do not produce plentiful and immediate sales. This puts what we do at risk because our platform is about...
Promise in Automotive Blog Marketing
Just returned from a workshop we held today with the Automobile Dealers Association of Greater Philadelphia (Shouts out to Greta, thank you). The workshop concentrated on providing attendees with an applicable technique they could deploy at the deale...
Keeping it simple - Your Business Marketing and Advertising Message
We are in the process of rolling out 3 new websites. One to represent our product, one for training, and one for our online business community. It’s a lot to chew on for a start-up like ours with minimal capital and human resources, but it has ...
Automotive Email Marketing (Part 3)
This post is part of a series on automotive email marketing. Read part one and part two of the series here. Now that you’ve created your email marketing list, it’s time to start writing emails. Many people think this is the most difficult part of...
Engaging Your Customers through Internet Marketing
As an automotive dealer, you know it’s more difficult (and more costly) to find new customers than it is to keep existing ones. It’s simply not easy to bring new people to your dealership with so much competition in the automotive industry. That...
Seven Reasons to Use Affiliate Marketing on Your Website
If you have an online business, one of the quickest ways to start earning money is through affiliate marketing. Here are seven reasons you should use affiliate products on your website to earn money and promote your business. 1. It saves time. Inste...
Eight Components of Flexible Brand Marketing
One of the common denominators for successful online brand marketing strategies is flexibility. Although you should have goals and tactics in mind, it’s best to periodically reevaluate your needs and the methods you’re using to accomplish your...
Brand Marketing Lessons from Guinness
Making an online brand marketing campaign a success isn’t easy. In fact, very few companies actually become successful enough to make their brands household names in a global or even domestic market. That’s why it can help to look to some of th...
Internet Ad Revenues Reach Record High
For anyone working on an online brand marketing campaign, there’s no better time than the present for this advertising effort. In 2007, the revenues brought in by Internet advertising reached an all-time high with more than $21 billion. And there...
Spreading Marketing Seeds Around the Web
So you have a blog or a website that promotes your online brand marketing message. You maintain the blog and make daily updates as well as ensuring it has relevant and fresh content each time. But if that’s the only thing you’re doing, you’re m...
Puttin’ on the Ritz: Luxury Appeals to Customers
If you’ve stepped into one of your local automotive dealerships in the last couple of years, you may have noticed a change. Many dealers of luxury brands are making improvements to their showrooms to make them more attractive and appealing to their...
Automotive Providers not addressing Consumer Needs
Cobalt and Yahoo have been rolling out some good data on automotive consumer behavior trends and I had the fortune of sitting in on their training session Sunday at NADA in the San Francisco this year. I was really taken at how they had actual data t...
Warning: Irrelevant Content Is Harmful to Your Blog
Using a blog is one of the best ways to conduct an online brand marketing campaign and get your company’s name “out there.” But you can’t just write a bunch of stuff on your blog and hope it gets noticed. Your efforts need to be focused and r...
Social Media Marketing: What you may be Missing
You’re familiar with television ads, radio ads, and flyers. You’re familiar with public relations. You have a pretty good handle on your marketing. But what about your social media marketing strategy? If you don’t have one, or you don’t know ...
Five SEO Tools of the Pros
Whether you’re new to the SEO industry or simply trying to add tools to your existing toolbox of resources, it’s always good to see what others are doing. Here are five important tools that SEO experts are using for online brand marketing, Inte...
Warning: Online Marketing Might Work Too Well
If you think your online marketing strategies aren’t reaching anybody, consider this story about a Calgary clothing shop that relied only on non-traditional advertising to get the word out. The staff at Lululemon, a Canadian clothing retailer, diso...
Maximizing Success with Adwords Demographics
If you’ve got a website that caters specifically to a certain age group or target audience, your advertisements may be wasted on Internet users that don’t match your goals. That’s why Google Adwords is offering something called “demographic ...
Online Newspapers: The Future of Advertising
You probably know that North Americans and Europeans are increasingly turning to the Internet to get all of their news and information. And you can even find online versions of your favorite newspapers and magazines. But did you know that this move t...
Just Say No to Floating Ads
If you’re like me, those floating ads that appear on some of the websites you visit get on your nerves. You may not have seen them because there are only a few websites on which they occur. If that’s the case, consider yourself lucky. More than o...
Three Ways to Drive Dealership Business with Your Blog
There are several ways you can increase the number of customers that visit your dealership. But any marketing professional will tell you that word-of-mouth is one of the most effective means of advertising. The Internet and online marketing have take...
3 More Steps for Achieving Social Media Success
There are so many steps and possibilities for achieving social media success that it’s hard to narrow them down to just one or two blog posts. Following is the second installment of three more tips to help you be successful in the ever-important wo...
3 Steps to Social Media Marketing Success
Today, an effective online marketing strategy depends, at least in part, on the success of its social media plan. Promoting your website’s content is only part of an overall plan to succeed. Effective marketing means becoming part of the network an...
Increasing Brand Loyalty through Relationships
Brand loyalty is essential to any business, and this is especially true for car dealerships. Repeat customers are often the backbone of any auto brand, and when they start to fall away, the company feels the pinch. That’s why the dealer-customer r...
