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Recent Posts Tagged With 'online brand marketing'
From Telephone Poles to Websites - How Dealerships Have Changed Strategies
A few short decades ago, automotive dealerships tacked advertisements to telephone poles. Except in smaller, rural communities, telephone poles have gone the way of this form of advertising - disappeared - simply because we now have better ways of d...
Protecting Your Online Reputation
As a dealer with an automotive blog or website, you know the importance of online brand marketing. It’s what sets you apart from the myriad of other automotive dealers in the nation and even in your local area. That’s why you always want to ensur...
Bringing Customers Back to Your Dealership
The backbone of any business, especially a car dealership, is repeat business. If your customers aren’t coming back to you for their new car needs, your income potential decreases. But how do you keep in touch with your customers without seeming pu...
How Many Is Too Many?
When posting to your automotive dealer’s blog, it’s important to have regular updates and posts to keep your name in your customers’ psyches. But the question often arises: How frequently should I post? On the one hand, frequent posts are posit...
How Yahoo’s New Technology Affects Your Ranking
With spiders becoming more and more intelligent, it’s necessary to reevaluate your online brand marketing strategies constantly to conform to the new technology. And with Yahoo’s new phrase-based indexing, nothing could be truer. Here’s how yo...
Eight Components of Flexible Brand Marketing
One of the common denominators for successful online brand marketing strategies is flexibility. Although you should have goals and tactics in mind, it’s best to periodically reevaluate your needs and the methods you’re using to accomplish your...
Brand Marketing Lessons from Guinness
Making an online brand marketing campaign a success isn’t easy. In fact, very few companies actually become successful enough to make their brands household names in a global or even domestic market. That’s why it can help to look to some of th...
Internet Ad Revenues Reach Record High
For anyone working on an online brand marketing campaign, there’s no better time than the present for this advertising effort. In 2007, the revenues brought in by Internet advertising reached an all-time high with more than $21 billion. And there...
Using Facebook to Further Your Brand
Are you looking for more ways to get your online brand marketing message out to more people? Facebook, the social media marketing giant, is making it easier for you to do so. Here’s how. When you have an account at Facebook, you can build up a list...
Five More Tips for Marketing Success
Anybody who has ever created an online brand marketing campaign from scratch will tell you it’s not easy. It takes hard work, dedication and a variety of strategies to make it successful. Whether you’re just starting out or have been working on ...
Spreading Marketing Seeds Around the Web
So you have a blog or a website that promotes your online brand marketing message. You maintain the blog and make daily updates as well as ensuring it has relevant and fresh content each time. But if that’s the only thing you’re doing, you’re m...
Puttin’ on the Ritz: Luxury Appeals to Customers
If you’ve stepped into one of your local automotive dealerships in the last couple of years, you may have noticed a change. Many dealers of luxury brands are making improvements to their showrooms to make them more attractive and appealing to their...
Characteristics of “Gotta Buyers”
There are two different groups that auto dealers need to reach to be successful with their online brand marketing campaigns: the “wanna buyesr” and the “gotta buyers.” Yesterday we listed the characteristics of the wanna buyers. Today we’r...
“Wanna Buyers” and “Gotta Buyers”: What’s the Difference?
Last week, we talked about getting your fair share of customers. We discussed two different types of buyers in the auto market: the “wanna buyers” and the “gotta buyers.” Now let’s take a look at the differences in these two groups so you ...
Five Tips for Increasing Subscribers to Your Blog
In a great post written for Skelliewag.org, the blogger mentions several ways to increase the number of subscribers to your blog. If you have a blog for the purposes of online brand marketing, gaining more subscribers is one of the best ways to attra...
Writing for Target Audience Increases Blogging Success
To have any success with a blog that relates to your online brand marketing campaign, knowing your target audience is crucial. You’re not simply writing to the people who read your blog. You also need to write for a specific crowd. And to do that, ...
Warning: Irrelevant Content Is Harmful to Your Blog
Using a blog is one of the best ways to conduct an online brand marketing campaign and get your company’s name “out there.” But you can’t just write a bunch of stuff on your blog and hope it gets noticed. Your efforts need to be focused and r...
Getting Your Fair Share of Customers
Looking at all of the vehicles on the road today, you’d think that being an automotive dealer would be a profitable business. But there’s a lot of competition in the car-selling industry. As such, it can be tough getting your fair share of custo...
Five SEO Tools of the Pros
Whether you’re new to the SEO industry or simply trying to add tools to your existing toolbox of resources, it’s always good to see what others are doing. Here are five important tools that SEO experts are using for online brand marketing, Inte...
Breaking Down Barriers in Your Niche Blog
One of the best ways to reach your online brand marketing goals is to create and maintain a niche blog related to your product or service. But the explosion of blogs in the blogosphere has made it more difficult to ensure that readers notice your blo...
Facebook Versus Myspace: Comparing and Contrasting
With Facebook becoming an increasingly popular method for social networking and connecting with other people, many Internet users have compared it to the popular Myspace website. But that’s not a fair comparison because there are distinct differenc...
Mingle with SEO Experts at Search Marketing Expo
If you’ve never attended the Search Marketing Expo, you’ve been missing out on a great way to find more ideas and the latest trends in the SEO industry. This year, you can catch the SMX between February 26-28 in Santa Clara, California. If you de...
Online Marketing during a Troubled Economy
The search marketing industry is a fairly new concept. Although it’s been around for several years, it’s difficult to monitor how it will change or operate in various circumstances. And with the impending troubled economy, many are speculating a...
3 Steps to Social Media Marketing Success
Today, an effective online marketing strategy depends, at least in part, on the success of its social media plan. Promoting your website’s content is only part of an overall plan to succeed. Effective marketing means becoming part of the network an...
Yahoo and Google the Odd Couple of Search
Optimizing your site for one search engine doesn’t necessarily mean it’s also optimized for others. But in the world of online marketing, optimizing is vital for getting your auto dealership recognized. Unfortunately, your site could be ranked hi...
