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Building Your Online Business Community
Online Business Communities have rapidly become a competitive marketplace. Companies are investing millions into their own communities, and with mixed results. According to a recent article on SocialMediaToday.com, author Jerry Bowles writes “&...
The trickle effect in new and used car sales
The meat of this article by Arianne Walker in Online Automotive Review is iterated in the final paragraph: Even though OEMs and dealers have been shifting their marketing budgets online, the data shows that most should probably be accelerating that t...
Engaging Your Existing Customers, Part Two
Are you interested in keeping your current car-buying customers while still reaching out to potential new customers? Do you want to do this while keeping costs down? In today’s economy, cutting costs is the name of the game for any business owner, ...
Engaging Your Customers through Internet Marketing
As an automotive dealer, you know it’s more difficult (and more costly) to find new customers than it is to keep existing ones. It’s simply not easy to bring new people to your dealership with so much competition in the automotive industry. That...
Spreading Marketing Seeds Around the Web
So you have a blog or a website that promotes your online brand marketing message. You maintain the blog and make daily updates as well as ensuring it has relevant and fresh content each time. But if that’s the only thing you’re doing, you’re m...
Characteristics of “Gotta Buyers”
There are two different groups that auto dealers need to reach to be successful with their online brand marketing campaigns: the “wanna buyesr” and the “gotta buyers.” Yesterday we listed the characteristics of the wanna buyers. Today we’r...
Five SEO Tools of the Pros
Whether you’re new to the SEO industry or simply trying to add tools to your existing toolbox of resources, it’s always good to see what others are doing. Here are five important tools that SEO experts are using for online brand marketing, Inte...
Breaking Down Barriers in Your Niche Blog
One of the best ways to reach your online brand marketing goals is to create and maintain a niche blog related to your product or service. But the explosion of blogs in the blogosphere has made it more difficult to ensure that readers notice your blo...
Facebook Versus Myspace: Comparing and Contrasting
With Facebook becoming an increasingly popular method for social networking and connecting with other people, many Internet users have compared it to the popular Myspace website. But that’s not a fair comparison because there are distinct differenc...
Mingle with SEO Experts at Search Marketing Expo
If you’ve never attended the Search Marketing Expo, you’ve been missing out on a great way to find more ideas and the latest trends in the SEO industry. This year, you can catch the SMX between February 26-28 in Santa Clara, California. If you de...
Warning: Online Marketing Might Work Too Well
If you think your online marketing strategies aren’t reaching anybody, consider this story about a Calgary clothing shop that relied only on non-traditional advertising to get the word out. The staff at Lululemon, a Canadian clothing retailer, diso...
Fun with Customizable Reddits
Reddit is one of the more important social news websites that allows Internet users and bloggers to post links to web content. Other users then vote on whether or not they like those links or if they think they are beneficial or useless. The posted l...
Online Newspapers: The Future of Advertising
You probably know that North Americans and Europeans are increasingly turning to the Internet to get all of their news and information. And you can even find online versions of your favorite newspapers and magazines. But did you know that this move t...
Search Engine Optimization: Ten Years Later
If you’ve done any work at all with SEO, you might’ve wondered about the history of the concept and some of the changes it’s made since it began. I know I’ve wondered about that several times. Here is an article that explains some of the big ...
Just Say No to Floating Ads
If you’re like me, those floating ads that appear on some of the websites you visit get on your nerves. You may not have seen them because there are only a few websites on which they occur. If that’s the case, consider yourself lucky. More than o...
Three Ways to Drive Dealership Business with Your Blog
There are several ways you can increase the number of customers that visit your dealership. But any marketing professional will tell you that word-of-mouth is one of the most effective means of advertising. The Internet and online marketing have take...
3 More Steps for Achieving Social Media Success
There are so many steps and possibilities for achieving social media success that it’s hard to narrow them down to just one or two blog posts. Following is the second installment of three more tips to help you be successful in the ever-important wo...
3 Steps to Social Media Marketing Success
Today, an effective online marketing strategy depends, at least in part, on the success of its social media plan. Promoting your website’s content is only part of an overall plan to succeed. Effective marketing means becoming part of the network an...
Increasing Brand Loyalty through Relationships
Brand loyalty is essential to any business, and this is especially true for car dealerships. Repeat customers are often the backbone of any auto brand, and when they start to fall away, the company feels the pinch. That’s why the dealer-customer r...
