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Automotive Search Engine Brand Marketing
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Personalizing Search with Search Engine Brand Marketing products for Auto Dealers and other Small Businesses
Recent Posts Tagged With 'search marketing'
A Big Bang for SEO and Social Media
Earlier this year we began incorporating Facebook into our monthly deliverables for the AC List Builder product. Based on the way things have been shaping I have to say that was one of the better moves we have made since going into business in 2007....
A Big Bang for SEO and Social Media
Earlier this year we began incorporating Facebook into our monthly deliverables for the AC List Builder product. Based on the way things have been shaping I have to say that was one of the better moves we have made since going into business in 2007....
bing.com - Microsoft’s response to Google Universal Search
You may notice in your site analytic reporting a referring website called “bing.com”. This is Microsoft’s new search engine which is where users are now directed when going to live.com. Bing.com is meant to be Microsoft’s answ...
Top Rankings are losing ground
So the SEO game seems to be evolving a bit. Over the past few years, content has been king and linking has been vital for rankings. But the idea of ranking is now shifting and the where, why, and how you rank is changing. Pretty soon, keyword ranking...
One Dealership of infinite possibilties
Wanted to take advantage of message by Seth Godin in one of his recent blogs. The blog touches on the subject of how Search, or search engines, makes the infinite more finite. It’s a valid point. The masses have come to rely on search engines f...
How Yahoo’s New Technology Affects Your Ranking
With spiders becoming more and more intelligent, it’s necessary to reevaluate your online brand marketing strategies constantly to conform to the new technology. And with Yahoo’s new phrase-based indexing, nothing could be truer. Here’s how yo...
Automotive Providers not addressing Consumer Needs
Cobalt and Yahoo have been rolling out some good data on automotive consumer behavior trends and I had the fortune of sitting in on their training session Sunday at NADA in the San Francisco this year. I was really taken at how they had actual data t...
Five SEO Tools of the Pros
Whether you’re new to the SEO industry or simply trying to add tools to your existing toolbox of resources, it’s always good to see what others are doing. Here are five important tools that SEO experts are using for online brand marketing, Inte...
Mingle with SEO Experts at Search Marketing Expo
If you’ve never attended the Search Marketing Expo, you’ve been missing out on a great way to find more ideas and the latest trends in the SEO industry. This year, you can catch the SMX between February 26-28 in Santa Clara, California. If you de...
Search Engine Optimization: Ten Years Later
If you’ve done any work at all with SEO, you might’ve wondered about the history of the concept and some of the changes it’s made since it began. I know I’ve wondered about that several times. Here is an article that explains some of the big ...
Online Marketing during a Troubled Economy
The search marketing industry is a fairly new concept. Although it’s been around for several years, it’s difficult to monitor how it will change or operate in various circumstances. And with the impending troubled economy, many are speculating a...
Three Ways to Drive Dealership Business with Your Blog
There are several ways you can increase the number of customers that visit your dealership. But any marketing professional will tell you that word-of-mouth is one of the most effective means of advertising. The Internet and online marketing have take...
Yahoo and Google the Odd Couple of Search
Optimizing your site for one search engine doesn’t necessarily mean it’s also optimized for others. But in the world of online marketing, optimizing is vital for getting your auto dealership recognized. Unfortunately, your site could be ranked hi...
Eyes of Google
When it comes to the idea of Big Brother, Google really tops the list these days. Google knows more about your website than you do, which makes search engine marketing all that more interesting because even when you are implementing ineffective or ha...
Dealers that get it
As stated in previous posts, the idea of brand marketing is not a new concept for car dealers. They have been doing it off line for decades with conventional advertising such as radio, TV, and print. But the car business has manifested in such a limi...
Careful planning is fundamental to success
Short-term thinking is a dangerous practice no matter what business you are in. For auto dealers, however, it seems that the consequences for it are not as dire. Or are they? Earlier this year, an auto group was formed which acquired a handful of dea...
Search Engine Brand Marketing for your Dealership
When you explore the topography today on the topic of search engine marketing throughout the auto industry, you will find there are common misuses and misunderstandings about certain key concepts and terminology. This causes long-term problems for de...
SEM not just about search engine prominence
Your site is well-optimized. Your page titles are well-researched and carefully selected. Your keywords are consolidated, dense, and relevant. You are now in position to quickly become the authority in your targeted search markets. In fact, a few wee...
Hidden marketplaces of online auto shoppers
Since the rise of the Web, dealers and vendors have scrambled to find ways to use the Internet to sell more cars and increase ROI. While much has been accomplished in the past 10 years, there seems to be a growing gap between where consumers are and ...
Getting started with social media marketing
Social media marketing is a new form of marketing quickly appearing on the automotive front. There is an overwhelming number of social media sites that can be leveraged by car dealers to assist with their strategy, so many in fact that it is not real...
Short tail authority for your dealership website
If your dealership website is not one of the top 3 listings in searches that include your dealership name, then you need to take action on your search marketing strategy. However, for most dealerships this is a non-issue unless of course you have a g...
Physical neighborhoods not as reliable
The following information is provided to you almost verbatim from Dealer Marketing Magazine. Unfortunately, there is not an online point of reference to provide as it was delivered via email. However, you may request a copy of this email by submittin...
Short tail and Long tail SEO
When optimizing your dealership website for search engines, there are two primary focuses that should be considered in your meta info and in your web copy: Short tail search Long tail search Short tail search refers to keywords and phrases specific...
SEO benefits of social marketing
Last week we mentioned that a primary benefit to car dealers in Social Media Marketing was SEO. The value of this is in realizing that using social media and networking sites to promote your business is not just about engaging with your customer audi...
Branding your dealership on the Web
When you are driving in your car and hear a radio ad for a car dealer, you are not likely to put much thought in to it unless you are on the market for a car, at which time you are likely to hear the dealer’s web address (if it is even announce...
Visibility in low-volume search markets
Search engine visibility is not difficult to accomplish in today’s Automotive Search Marketing. Unless you are targeting something as universal and vague as “used cars”, most automotive search markets can be penetrated with relative...
Defining search market visibility
Attaining visibility in most automotive search markets is not difficult to accomplish, however, the term “visibility” must be defined and as of yet there really is no standard or authority on what search visibility actually is. We break s...
The online-offline translation in search marketing
As with off-line advertising where you strive to make your dealership known and visible to physical markets, the same must be accomplished online in virtual search markets. You need to make sure that your dealership website is visible to people on th...
Search marketing is not lead generation
Most people equate the term Search Engine Optimization to Organic Search, however SEO has evolved in a not-so-obvious way it seems. If you think about it, SEO is more specifically about “optimizing” your Search Engine Marketing strategy a...
Quality content is fresh fruit
With Organic Search Marketing, quality content plays a vital role. In the early days of organic search, companies only needed to focus on meta tags and information to attain visibility on search engines. Today however, while content on the optimized...
