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Recent Posts Tagged With 'social marketing'
Email Marketing (Part 1)
Email marketing is a hot topic these days. Seasoned marketing professionals say there’s no more efficient way to get business, but you’ve heard a lot of people refer to email marketing as spam. Is it worth the time you’ll spend? Can you really ...
Can Social Media Make You Car Salesperson of the Year?
“So what do you do for a living?” How often have we all heard that question come out of someone’s mouth? Usually uttered at cocktail parties where few people know each other, this question establishes a framework for the relationships w...
Maximizing Success with Adwords Demographics
If you’ve got a website that caters specifically to a certain age group or target audience, your advertisements may be wasted on Internet users that don’t match your goals. That’s why Google Adwords is offering something called “demographic ...
Fun with Customizable Reddits
Reddit is one of the more important social news websites that allows Internet users and bloggers to post links to web content. Other users then vote on whether or not they like those links or if they think they are beneficial or useless. The posted l...
Digg with the French for Social Media Success?
The time investment required for success in social media can be pretty intense. There are thousands of good possible places you can concentrate on to promote your cause but it is impossible to utilize them all. Which is why having a vision for what y...
The fallacy of social media networking
People often equate social media sites such as MySpace and Facebook to an untapped land of opportunity for marketing purposes. While there is indeed tremendous opportunity for marketing in the online social arena, the formula for success is commonly ...
Getting started with social media marketing
Social media marketing is a new form of marketing quickly appearing on the automotive front. There is an overwhelming number of social media sites that can be leveraged by car dealers to assist with their strategy, so many in fact that it is not real...
Physical neighborhoods not as reliable
The following information is provided to you almost verbatim from Dealer Marketing Magazine. Unfortunately, there is not an online point of reference to provide as it was delivered via email. However, you may request a copy of this email by submittin...
SEO benefits of social marketing
Last week we mentioned that a primary benefit to car dealers in Social Media Marketing was SEO. The value of this is in realizing that using social media and networking sites to promote your business is not just about engaging with your customer audi...
Social marketing for transparency
How you present your dealership online to active and inactive car shoppers has become an important part of the Internet marketing strategy for car dealers today. In fact, in a recent J.D. Power study, it was reported that, While all new-vehicle buyer...
Social marketing for personal influence
Similar to social marketing for brand awareness, marketing for personal influence can also be realized in social media marketing. With brand awareness your purpose is essentially to gain increased exposure of your dealership on the Web, but with a fo...
Social marketing for brand awareness
In addition to SEO benefits of social media marketing, increased online brand awareness is also an important fruit. Much like placing ads in magazines and newspapers, or on the radio and on television, getting your dealership to appear before online ...
Social Marketing for SEO
The concept of blogging is becoming common place throughout the automotive community, and naturally the idea of social media and network marketing is now perking some ears too. The reason why is because social media or network marketing is a natura...
