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Automotive Search Engine Brand Marketing
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Personalizing Search with Search Engine Brand Marketing products for Auto Dealers and other Small Businesses
Recent Posts Tagged With 'social media'
A Big Bang for SEO and Social Media
Earlier this year we began incorporating Facebook into our monthly deliverables for the AC List Builder product. Based on the way things have been shaping I have to say that was one of the better moves we have made since going into business in 2007....
A Big Bang for SEO and Social Media
Earlier this year we began incorporating Facebook into our monthly deliverables for the AC List Builder product. Based on the way things have been shaping I have to say that was one of the better moves we have made since going into business in 2007....
Blogging and Social Media setups for Car Dealers
For the past 3 years, the auto industry, specifically the dealer community, has inched its way into blogging and social media. It is actually safe to talk about these things whereas fewer than 2 years ago I purposely avoided using such terms in my co...
Filtering noise with Social Media
In the past I had often posed the idea of blogging and social networking as part of the CRM or BDC process. I saw it as a way to organize and cultivate individual relationships for dealers to sell more cars. Arguments against this suggest that CRM is...
Dealership Racketeering, Part III
Read Part I or II When I engage with dealers about how blogs and social media can effectively cultivate sales opportunities, they like what they hear. They get charged. But often in the midst of battle some dealers seem confused and unsure of their r...
Dealership Racketeering, Part II
Read Part I In the early days of Internet and the auto industry, some dealers jumped in to having a web presence and either made it work or didn’t. Some didn’t bother. Some waited a while and let things develop. Some pioneered. I remember...
Dealership Racketeering
Instead of attending NADA this year in New Orleans I participated in a Landmark Forum which was a 3-day 33-hour workshop designed to help participants bring forth the presence of a new realm of possibility for yourself and your life. While I do appre...
Car Dealers and Web 2.0
There is a lot of talk these days about blogging and Web 2.0 for car dealers. But when you cut through the fluff of what is discussed on these topics what you will find is that there is an abundance of “dealers should use Web 2.0″ proclam...
Facebook Ideas for Car Dealers
With the growing awareness and interest in “Web 2.0″ for car dealers, the pressure is on to conceive truly impacting ways for dealers to sell more cars with today’s web technologies. I for one have no doubt that Web 2.0 is key to th...
Promise in Automotive Blog Marketing
Just returned from a workshop we held today with the Automobile Dealers Association of Greater Philadelphia (Shouts out to Greta, thank you). The workshop concentrated on providing attendees with an applicable technique they could deploy at the deale...
The Wild West of Online Communities
Funny how writing about topics perpetuates the subject in conversations. This week I had conversations with multiple people about the Online Communities they either run or in which they participate. In all instances the conversation pinnacled on a sp...
Building Your Online Business Community
Online Business Communities have rapidly become a competitive marketplace. Companies are investing millions into their own communities, and with mixed results. According to a recent article on SocialMediaToday.com, author Jerry Bowles writes “&...
DrivingSales.com - Dealer Auto Sales Website Strategy
One of the hotter Dealer Auto Sales Strategy Websites these days is DrivingSales.com. The site is officially in beta mode but it is essentially functional at this point. I have been registered with it now for a few months and recognize numerous names...
