Recent Posts

Ayo's Website Design - Website Strategy for Frustrated Business Owners and Executives

Frustration is common with company websites that fail to generate sales. This blog focuses on the reasons for website failure and proposes solutions.

Benchmark your Conversion Rate Using Fireclick.com's Industry Data

Posted on Thursday June 12th, 2008 at 23:31 in analytics, competitive analysis, conversion rate, website conversion, site conversion rate

Use Fireclick data to establish reasonable conversion rate goals for your website.Summary: The Fireclick Index is a great resource for site conversion rate data. I was very happy to find it! Use it to benchmark your site's conversion rate.In a previ...
What is Web Strategy and Why is it Important? 10 Questions to Help Explain

Posted on Saturday April 19th, 2008 at 14:18 in competitive analysis, conversion rate, project planning, website planning, effective website

Do you think of your customers as one big group or do you categorize them?Summary: I have watched friends build a website to generate income with very little planning; they have an idea, and the next day they're building the website. But I've watch...
Is your website competitive? Let's Ask Google’s New Benchmarking Tool

Posted on Thursday April 10th, 2008 at 00:06 in analytics, google analytics, competitive analysis, conversion rate, website analytics, effective website

A screenshot from Google's new Benchmarking service.Summary: Google has launched a new benchmarking service to enable business owners and executives to compare their website's statistics against the industry average. This tool can help you to gain ...