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Ayo's Website Design - Website Strategy for Frustrated Business Owners and Executives
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Frustration is common with company websites that fail to generate sales. This blog focuses on the reasons for website failure and proposes solutions.
Recent Posts Tagged With 'effective website'
Get Quick Feedback On Your Website with UserTesting.com
UserTesting.com video for Ayos Website DesignSummary: Watching users stumble through your website is an uncomfortable but eye opening experience. UserTesting.com is an excellent tool for getting real live testers to use your website and give you feed...
Common Questions: Can Websites See Who Visits Them?
Yes. Clicktale.com provides a service that allows you to watch users as they navigate your website. With Clicktale you can record website visitors and watch these videos to improve your website's usability and to discover areas of potential frustrati...
Repeat Site Visits - A Critical Goal for a Successful Website
Why is increasing the number of times a visitor visits your website a critical goal for a successful website?Summary: What data should I track for my website to see if I’m doing well? What indicators most greatly affect the success of my website? H...
To Increase Website Traffic and Sales, Answer Customer Questions
Frustration and a loss of sales results when your website does not answer questions.Summary: Do you hate a pushy salesman that doesn't listen to your questions? Like a pushy salesman, your website will lose sales if it is so intent on selling to the...
Your Site's Bounce Rate, Why Important?
Summary: Avinash Kaushik provides a great video explaining why a successful website must have a low bounce rate. While you watch the video, try to pick out why a low bounce rate is so important. The rest of this article will discuss what can you do...
An Incorrect View of Your Site's Metrics Can Hide Areas Needing Improvement
Summary: Site analytics averages are deceiving and hide areas needing improvement. Avinash Kaushik, an instructor at Google's Conversion University, helps explain why you need to look at more than averages when you examine your website's metrics. H...
How Can Freely Sharing Articles You Author Help You Build Business?
Make friends with your customers, both potential and existing, by giving freely.Summary: Customers ignore advertisements because advertisements saturate our lives and we've learned most of them can't be trusted. So how can you reach ad-weary custome...
What is Web Strategy and Why is it Important? 10 Questions to Help Explain
Do you think of your customers as one big group or do you categorize them?Summary: I have watched friends build a website to generate income with very little planning; they have an idea, and the next day they're building the website. But I've watch...
Is your website competitive? Let's Ask Google’s New Benchmarking Tool
A screenshot from Google's new Benchmarking service.Summary: Google has launched a new benchmarking service to enable business owners and executives to compare their website's statistics against the industry average. This tool can help you to gain ...
[Video] Site Review: 2 Lessons from VacationRentals.com
Summary: What can we learn from VacationRentals.com, the #2 vacation rental website on the internet? Well, first, simple websites often outperform slick elegant designer websites. Second, having quality inventory is far more important than having t...
How can I use video to increase website sales?
Roof Life Oregon effectively uses video to help the visitor learn more about the CEO of the company.Summary: The web is a very insecure and impersonal medium. Customers fear identify theft, unfulfilled orders, and other fraudulent activity. Hearing...
How can I analyze the reasons for a low conversion rate?
Sometimes in-depth research is required to generate an accurate comparison between your website and your competitors'.Summary: The past two articles have emphasized the importance of product mix in determining website success. How can you figure out...
Does website design matter? Re-emphasized lessons from The Popcorn Factory
There is nothing outstanding about The Popcorn Factory's website. The key is their product selection.Summary: The other day I wrote an article that analyzed the key reasons for The Popcorn Factory's astounding 29.5% conversion rate in December of 20...
What gave The Popcorn Factory the highest conversion rate on the internet?
The Popcorn Factory's basic homepage doesn't explain their high conversion rate.Summary: In December of 2007 the Popcorn Factory had the highest conversion rate, 29.50%, of any major website (MarketingCharts.com, 2007). For most retail websites, a c...
Internet Discounters: Do you really provide a discount?
Summary: If you are an online discounter, how can you convince customers that you really provide a discount? You can't expect the customer to trust you. You must provide the customer with evidence either by showing your prices versus competitor pri...
[Video] Site Review: Using a Loss Leader to Stimulate Discount Website Sales
Summary: How can a discount website attract traffic and generate buzz rapidly? Sam Walton, the founder of Walmart, perfected the art of using unheard of discounts (a loss leader) to generate foot traffic and buzz. In this video review, we discuss ...
What is the value of a single website visitor?
Google Analytics statistics for TechCrunch.com. Posted on CrunchNotes.comSummary: By looking at the revenue per customer of Amazon.com and TechCrunch.com we can estimate how much the average business should be spending on its website. Website owners...
[Video] Site Review: Family Discount Shopping Website
Summary: Today we review, Frugal Parents Online, a website that helps parents save money online by offering shopping tips. This website does a good job of using pictures to set the right tone. For a small mom-and-pop website like this, the About us...
How can you use live chat to increase your website conversion rate?
Having live chat on your website is a good way to add a human touch and increase your website's conversion rate.Summary: Customers that use live chat on a website can have conversion rates double website visitors that do not use live chat. Chat impr...
Is your website useful?
Google is the number one website on the internet. What can we learn from them?Summary: A useful website generates sales because it convinces the customer that your product or service is likely to also be useful. Google is the quintessential useful ...
What is a Good Website Conversion Rate?
Chart based on marketing research data from MarketingCharts.com.Summary: The best retail websites have a double digit conversion rate. If you are a retail website you do well to set a conversion rate target of greater than 5%. However, some website...
