Recent Posts

Ayo's Website Design - Website Strategy for Frustrated Business Owners and Executives

Frustration is common with company websites that fail to generate sales. This blog focuses on the reasons for website failure and proposes solutions.

Your Site's Bounce Rate, Why Important?

Posted on Saturday May 3rd, 2008 at 19:31 in analytics, google analytics, landing page, conversion rate, website analytics, effective website, profitable home page

Summary: Avinash Kaushik provides a great video explaining why a successful website must have a low bounce rate. While you watch the video, try to pick out why a low bounce rate is so important. The rest of this article will discuss what can you do...
[Video] Site Review: Family Discount Shopping Website

Posted on Thursday February 28th, 2008 at 22:06 in landing page, site review, effective website, homepage design, better homepage

Summary: Today we review, Frugal Parents Online, a website that helps parents save money online by offering shopping tips. This website does a good job of using pictures to set the right tone. For a small mom-and-pop website like this, the About us...
What is a Good Website Conversion Rate?

Posted on Sunday February 17th, 2008 at 21:19 in landing page, conversion rate, website conversion, effective website, profitable home page, better homepage

Chart based on marketing research data from MarketingCharts.com.Summary: The best retail websites have a double digit conversion rate. If you are a retail website you do well to set a conversion rate target of greater than 5%. However, some website...