Recent Posts

Ayo's Website Design - Website Strategy for Frustrated Business Owners and Executives

Frustration is common with company websites that fail to generate sales. This blog focuses on the reasons for website failure and proposes solutions.

Repeat Site Visits - A Critical Goal for a Successful Website

Posted on Monday January 12th, 2009 at 20:50 in web content, conversion rate, visitor loyalty, effective website, building customer loyalty, website loyalty, site conversion rate

Why is increasing the number of times a visitor visits your website a critical goal for a successful website?Summary: What data should I track for my website to see if I’m doing well? What indicators most greatly affect the success of my website? H...
Internet Discounters: Do you really provide a discount?

Posted on Thursday March 6th, 2008 at 22:20 in website marketing, conversion rate, discounting, visitor loyalty, effective website, building customer loyalty, discount wesite, website loyalty

Summary: If you are an online discounter, how can you convince customers that you really provide a discount? You can't expect the customer to trust you. You must provide the customer with evidence either by showing your prices versus competitor pri...
Is your website useful?

Posted on Friday February 22nd, 2008 at 16:03 in web content, web writing, entertaining content, visitor loyalty, educational content, effective website, building customer loyalty

Google is the number one website on the internet. What can we learn from them?Summary: A useful website generates sales because it convinces the customer that your product or service is likely to also be useful. Google is the quintessential useful ...