Recent Posts Tagged With 'website marketing'

• How Does Google AdWords Work? Ad Position

  Posted on Wednesday May 6th, 2009 at 13:31 in website marketing, website promotion, website awareness, building website awarenes

  Summary: Google has published an excellent video explaining how Google AdWords works and gives insight on how ad position is determined. I recommend that any website owner watch this video to understand how he can advertise his website effectively us...

• How Can Freely Sharing Articles You Author Help You Build Business?

  Posted on Thursday April 24th, 2008 at 11:26 in website marketing, web content, building trust, entertaining content, educational content, website awareness, building website awarenes, effective website, building customer loyalty

  Make friends with your customers, both potential and existing, by giving freely.Summary: Customers ignore advertisements because advertisements saturate our lives and we've learned most of them can't be trusted. So how can you reach ad-weary custome...

• Guest Article: The Power of a Business Blog

  Posted on Thursday April 3rd, 2008 at 14:31 in website marketing, web content, Build Traffic, guest article, regularity, build website traffic, entertaining content, educational content, website awareness, building website awarenes

  What lessons can we learn from the success of LightningLabels.com?Summary: Peter Renton, the founder of Lighting Labels, built his website lightninglabels.com from zero visitors to 22,000 visitors per month (Compete.com, 2008). This is impressive fo...

• How can I analyze the reasons for a low conversion rate?

  Posted on Wednesday March 19th, 2008 at 11:42 in website marketing, analytics, google analytics, conversion rate, site review, website conversion, website analytics, website planning, effective website

  Sometimes in-depth research is required to generate an accurate comparison between your website and your competitors'.Summary: The past two articles have emphasized the importance of product mix in determining website success. How can you figure out...

• Does website design matter? Re-emphasized lessons from The Popcorn Factory

  Posted on Wednesday March 19th, 2008 at 10:42 in website marketing, conversion rate, site review, website conversion, website planning, effective website

  There is nothing outstanding about The Popcorn Factory's website. The key is their product selection.Summary: The other day I wrote an article that analyzed the key reasons for The Popcorn Factory's astounding 29.5% conversion rate in December of 20...

• What gave The Popcorn Factory the highest conversion rate on the internet?

  Posted on Monday March 17th, 2008 at 22:46 in website marketing, conversion rate, site review, website conversion, website planning, effective website

  The Popcorn Factory's basic homepage doesn't explain their high conversion rate.Summary: In December of 2007 the Popcorn Factory had the highest conversion rate, 29.50%, of any major website (MarketingCharts.com, 2007). For most retail websites, a c...

• Internet Discounters: Do you really provide a discount?

  Posted on Thursday March 6th, 2008 at 22:20 in website marketing, conversion rate, discounting, visitor loyalty, effective website, building customer loyalty, discount wesite, website loyalty

  Summary: If you are an online discounter, how can you convince customers that you really provide a discount? You can't expect the customer to trust you. You must provide the customer with evidence either by showing your prices versus competitor pri...

• [Video] Site Review: Using a Loss Leader to Stimulate Discount Website Sales

  Posted on Wednesday March 5th, 2008 at 22:25 in website marketing, Build Traffic, conversion rate, discounting, build website traffic, building website awarenes, effective website, building customer loyalty, discount wesite

  Summary: How can a discount website attract traffic and generate buzz rapidly? Sam Walton, the founder of Walmart, perfected the art of using unheard of discounts (a loss leader) to generate foot traffic and buzz. In this video review, we discuss ...

• What is the value of a single website visitor?

  Posted on Monday March 3rd, 2008 at 01:28 in website marketing, analytics, google analytics, conversion rate, website analytics, effective website, profitable home page

  Google Analytics statistics for TechCrunch.com. Posted on CrunchNotes.comSummary: By looking at the revenue per customer of Amazon.com and TechCrunch.com we can estimate how much the average business should be spending on its website. Website owners...

• [Video] Is your website's background color losing customers?

  Posted on Friday January 25th, 2008 at 18:18 in Color, website marketing, website color, website background color

  Summary: A study by Lindgaard, in 2006, showed that customers form an impression of your website in 50 milliseconds. A major component of the customer's first impression is color. White or light backgrounds tend to yield a better impression than bl...