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Ayo's Website Design - Website Strategy for Frustrated Business Owners and Executives
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Frustration is common with company websites that fail to generate sales. This blog focuses on the reasons for website failure and proposes solutions.
Recent Posts Tagged With 'website planning'
What is Web Strategy and Why is it Important? 10 Questions to Help Explain
Do you think of your customers as one big group or do you categorize them?Summary: I have watched friends build a website to generate income with very little planning; they have an idea, and the next day they're building the website. But I've watch...
Why does a successful website require realistic goals?
What are the repercussions of having unrealistic business goals?Summary: In this article we will discuss how to establish realistic goals for a website and why we do so. Realistic goals are important for a website owner if he is going to have succes...
How can I analyze the reasons for a low conversion rate?
Sometimes in-depth research is required to generate an accurate comparison between your website and your competitors'.Summary: The past two articles have emphasized the importance of product mix in determining website success. How can you figure out...
Does website design matter? Re-emphasized lessons from The Popcorn Factory
There is nothing outstanding about The Popcorn Factory's website. The key is their product selection.Summary: The other day I wrote an article that analyzed the key reasons for The Popcorn Factory's astounding 29.5% conversion rate in December of 20...
What gave The Popcorn Factory the highest conversion rate on the internet?
The Popcorn Factory's basic homepage doesn't explain their high conversion rate.Summary: In December of 2007 the Popcorn Factory had the highest conversion rate, 29.50%, of any major website (MarketingCharts.com, 2007). For most retail websites, a c...
Website goals are required to assure a successful website - Lessons from my January 9th Class
Obtaining a successful website requires more than hiring a graphics designer or purchasing a nice template.Summary: Many of the website packages that get sold don't work. Some website design companies do not hesitate to sell you a failing website an...
