Blog Detail
B2B Lead Generation Blog
http://blog.startwithalead.com/
Brian Carroll's Blog focused on B2B lead generation, sales leads, and marketing for the complex sale.
Recent Posts
How to Get the Twitter Username You\'ve Always Wanted (even if it\'s taken)
Don't forget to secure your Twitter name! I signed up for twitter a year an half ago but that wasn’t soon enough to get my hands on my company's Twitter name of choice of @intouch. So if you were late to the party (like me) I'm happy to say the...
How to Design Lead Nurturing Programs that Drive Sales webinar with Ardath Albee on 11/19
You’ve probably seen a lot of discussions regarding lead nurturing lately. People want to know: How can I create enough content with my organization’s limited resources? How can we develop a nurturing program that actually builds our pipeline?...
Vote for the 50 Most Influential People in Lead Management
I heard the Sales Lead Management Association is looking for who you think are the 50 most influential people in lead management. Voting ends on November 13th and you can vote for up to 5 people at once if you like. I was humbled to see that I wa...
Lead Generation Check list – Part 6: A Multi-modal lead generation approach
This is the sixth in an eight-part series I’m calling the ‘Lead Generation Checklist.' I wanted to provide a checklist that helps organizations optimize their lead generation process. My first post was on the mindset we should have – o...
Steps for creating a true lead nurturing program
Sometimes in an attempt to vamp up lead nurturing efforts, misguided and well-meaning organizations simply start sending out more emails. When email is misused in this manner, companies are really just training prospects to ignore or delete their...
A multi-modal approach to lead nurturing
To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels especially when you have a complex sale. Why? The goal of lead nurturing is to maintain a...
