Blog Detail
B2B Web Strategy Blog ââ¬â eMagine
http://www.b2bwebstrategy.com
eMagine's Blog focuses on the full spectrum of B2B web strategy and internet marketing: website design & usability, SEO, PPC, lead generation/conversion and ROI.
- Added on: Nov 6th, 2006
- Country: United States
- Language: English
Recent Posts
B2B marketers project more spending next year; most growth online
It’s been quite awhile since we’ve been able to report some unabashedly good news like this, so here goes… Nearly 40% of B2B marketers plan to increase spending next year! Almost half plan to keep budgets flat, while just over 13% plan to ...
Should your B2B be doing short or long case studies?
It’s getting harder and harder to trip up our readers, who will probably suspect our title as presenting one of our frequent false choices. More on that later on, but first… After noting that short-form case studies – roughly a scant half...
Common website pitfalls that you can avoid
Ran across an interesting post recently by Paul Boag (who runs a website-design house across the pond in the UK), titled “10 harsh truths about corporate websites”. I thought it neatly summarized many of the pitfalls we see too many of our clie...
Beyond conversion: PPC can do more than “just” generate leads
B2Bs have become so accustomed to the usual pay per click (PPC) scenario… Searcher views ad | searcher clicks on ad | hits landing page | registers for offer …that it tends to become all that we measure. We ten...
Your B2B’s blog can help generate leads… here’s how
We’ve been proponents of blogging for B2Bs for …well, certainly ever since we started this one back in ’06. We may have mostly emphasized its benefits of improving search-engine rankings, brand-building and demonstrating thought leadershi...
Thought leadership – it just may be your B2B’s most valuable asset
Too many B2B marketers still think of thought leadership content mainly as something you put behind a landing-page registration form, hoping it will boost conversions. So many think this way, in fact, that we posted a caution flag here in “Value ...
