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Bastard of Art and Commerce
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An idiosyncratic and foolish blog written by an overweight copywriter who spends far too much time seething quietly about the unfairness of it all.
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Another goddamn thing wrong about advertising.
TARGETS. That is demographic targets, the low hanging fruit, that poor bastard abstraction that is being profiled and dissected and talked about in dark rooms in hushed tones. The mythic user that uses things following the exact prescribed CORRECT me...
