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Betwixt Search Engine Marketing
http://betwixtmarketing.wordpress.com/
The Betwixt search marketing company is based in the UK. We are experts in improving the Internet presence of a diverse group of businesses, through a range of best practice search marketing solutions.
Through our blog we will endeavour to write and post authoritative, interesting and thought-provoking comment on search marketing issues.
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Recent Posts
Sound Advice from Google’s Matt Cutts
A great article recently on USATODAY gives and insight into improving natural search rankings in Google. Matt Cutts provides the insight and invaluable tips on ethical, white hat techniques to improve your site’s ranking. ARTICLE You have a web...
Driving Conversions Through Good Website Design
Whether you obtain traffic to your website through Natural Search or Pay Per Click, it is imperative that the ratio of unique visitors to conversions (sales) is high on your list of key stats. A recent article we have been reading on Entrepreneur.co...
SEO Consulting on the Rise
An interesting article from The Times Online highlights the rise in the number of firms using reputable search engine optimisation companies to drive ‘Natural Search’ traffic to websites. We have published the juciest bits of the article ...
Google Webmaster Guidance on Paid Links
Following on from a couple of previous posts we have made on the subject of acquiring paid links, Betwixt reminds its blog readers of Google’s guidelines on buying links: Google’s policy on paid links has long been the same: it does not ...
Managing Your Online Reputation
Just how important is your online reputation? Reputation management is the process of tracking an entity’s actions and other entities’ opinions about those actions; reporting on those actions and opinions; and reacting to that report crea...

