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Advertising blog that covers the industry including guru tips and insight, news and information on advertising jobs.
Recent Posts Tagged With 'out of home'
Measuring Ad Success in Eight Days or Less
The recession has either changed the way advertisers do business or has forced us to reevaluate the ways in which we do business. The focus has shifted to the effectiveness and efficiency of an ad campaign rather than stressing the campaign or ad ...
Crème de la Crap: The Tracy Awards for Worst Advertising
Just how many advertising messages are we exposed to on a daily basis? In Data Smog, author David Skenk writes that the average American’s exposure to advertising has grown from “560 daily advertising messages in 1971. By 1997, that numbe...
Media Consumption Patterns: Reaching Teens
Did you hear the one about the 15-year-old who decided to run his own study on the media consumption patterns of teenagers? It’s quite the research… er… story… lesson. Ben Kellogg of Group SJR forwarded me the article after we...
Catching the Eye While Missing the Mark
I first stumbled across the displayed ad in Washington D.C. on the side of a bus stop. Struck by the image of George Bush, I stopped to survey it. Even as a Bush critic I was somewhat taken aback. Taking one of the most memorable images which r...
Boone Oakley Advertising: Creativity Isn’t Words. It’s Action.
I’ve written a couple times on Beyond Madison Avenue about the difference between agencies that talked about being creative, or social, or cutting edge, and then comparing them with those that actually were. There are certain errors that will k...
AIDS Rate In DC Rises, Campaign Begins
Like or dislike President Obama, there is one thing certain: his plate is FULL. Dealing with two wars, Gitmo, health care reform, a recession, and the largest corporations in the US filing for bankruptcy on a weekly basis, it is doubtful that the Pre...
This Recession Will End.
There are some pretty unbelievable resources available online at no cost. Everything from whitepapers to completed slide shows, covering any topic imaginable. Some of the better ones are put out by professional groups in support of advertising agenc...
Do Atheists Believe in Advertising?
Once upon a time, I thought that I was an Atheist (deities do not exist). But, I was confused: I was an Agnostic (there is no verifiable proof of God). Now, I think that I’m simply a believer. This all came flooding back today as I drove throug...
When The Going Gets Tough, Go Guerrilla
If you’re anything like me, you think “change” is a word that has been overused of late. Well, unfortunately, it’s going to happen again: Change. Change. CHANGE! Change the way you think. Change the way you act. Look at your ...
Bicultural? Um…Maybe.
Dr. Pepper has kicked off a program known as Vida23, celebrating la vida23, “a flavorful, bicultural life to the 23rd power.” A mobile dance club/studio and arcade, plus a new song written for the program, will be touring American cities....
Marketer: Brand Thyself
I’m part of a great movement, a swelling tide of humanity that Like-it-or-Not has become un-engaged with that thing called work. Another unwashed, unkempt food line patron, or the bearded man begging for change. I’ve been labeled by the media: U...
BMW Says Audi-os to the Competition
“Anything you can do, I can do better.” That is the competitive nature that lives in us all. That attitude surfaces on the playground, in the classroom, at home and on TV. The prevalence of one-upmanship is unavoidable, and, damn it, I l...
Too Much Recycling?
Silk Soft is “rumored” to be a toilet paper that is 100% recycled: Rather than launching a campaign extolling the benefits of using recycled butt wipe to consumers, Silk Soft’s agency, “By Far,” let the creative do the t...
Saving Faces…Taking Names?
A couple years ago Mini Cooper rolled out a test campaign in four or five major markets to inspire brand loyalty among Mini owners and infuse a sense of community. Don’t remember it? Not a big deal, I didn’t either. It wasn’t a...
