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Beyond Niche Marketing
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When you look at your business from your clients point of view, it becomes surprisingly easy to create marketing messages that
cut through the clutter and consistently drive sales.
Recent Posts Tagged With 'niche marketing'
Great Moments in Niche Marketing
The other day, I was over at the ARS Technica blog - reading about the latest iPhone news when a banner ad in the blog’s header caught my attention. So much for “banner ad blindness” or the old “online banner ads don’t w...
Niche Marketing Strategy for Small Business Owners
Creating a niche marketing strategy is AMAZINGLY simple - in theory. To create a niche marketing strategy you simply decide what “niche” or segment of the market you want to target with your marketing message. In other words, instead of...
Exposing Deceptive Marketing Tactics with Social Media
As the web matures and users become more web savvy, it’s becoming more dangerous than ever to engage in deceptive marketing practices. In the post Blogs and the Art of Deception I wrote about a website which was designed to look like a blog. ...
Your Website Marketing Strategy
I spend a LOT of time talking about website marketing strategy. Niche marketing, meaning tightly targeting the marketing of your product or service to a narrow audience is a great marketing strategy for any business big or small. Nowhere is tightly...
Niche Marketing: Narrowing Your Focus
Niche marketing means narrowing your focus. When you narrow the focus of your marketing messages, you increase the likelihood of creating effective advertising. It’s important to keep in mind that advertising never forced anyone to buy anythi...
Familiarity Breeds Business not Contempt
It’s a commonly accepted maxim in marketing that potential customers must be exposed to your message at least eight times before they will act. In other words, people need to become “familiar” with your business before they begin doing business...
Niche Marketing and Advertising Effectiveness
There are a lot of reasons why you would want to tightly target your advertising message to a specific niche market - one of the best is that doing so will increase your advertising effectiveness. Many small business owners are reluctant to narrow th...
Niche Marketing: Tightly Targeting Your Audience
I tend to drone on and on about the power of tightly targeting your niche market here on this blog, and for good reason - because it WORKS! However, a lot of people still aren’t “believers” in the cause. Today is 08-08-08, the luck...
Requiem for Monitor 110
Being an entrepreneur is tough. I believe that one of the reasons that successful entrepreneurs are so revered is that they symbolize the triumph of the little guy who battles insurmountable odds and wins. The reason we love those stories so is we al...
Does Your Niche Market Include Baby Boomers?
If your niche market includes targeting baby boomers, you might be surprised to find a lot of your target audience spending their time on the web. This is in STARK contrast to the current landscape of most of the web. Most of the web is created with...
Need Help with Small Business Advertising?
Small businesses need all the help they can get when it comes to creating successful and effective advertising messages. This is why many small business owners cringe when they hear the quote attributed to John Wannamaker that goes, “Half th...
Segmentation and Target Market Plan
Niche Marketing involves breaking down a market into segments (segmentation) and then creating a target market plan. Market segmentation is simply the process of narrowing down who you want to target with your marketing message. Market segmentation a...
Advertising That Tries to Speak to Everyone
When I began my career in advertising (over 20 years ago… gee… I must have been 12 at the time ? ) my advertising mentor was Joan Elias. Joan had launched her own advertising agency and she took a chance on a recent college grad who displ...
Niche Marketing for Small Businesses
When your business is small, you must develop a laser focus on your customers. Who they are and most importantly, why they buy from you. It doesn’t matter if your B2B (business to business) or B2C (business to consumer) the key to marketing s...
Small Business Marketing Success Online
The formula for small business marketing success is the same online as it is off line. Small business marketing success lies in your ability to successfully identify your target customers and then create marketing messages that speak directly to th...
Have Google Adwords Let You Down?
Have you been beating your head against the wall, trying to make Adwords work for you? Google Adwords is for chumps…or at least for people without an eye on the advertising ROI. Google Adwords used to be easy… easy to use and easy to ma...
Getting To Know Your Customers…
When Sam Walton was alive, he was notorious for “showing up” unexpectedly in his stores to talk with his customers. He’d wander the aisles and talk to associates… in the later days these unsuspecting associates weren’t...
Marketing Tactics vs Marketing Strategy
Why the best marketing tactics may have failed you up until now…. Ever wonder why some marketing tactics work for some businesses but not others? Maybe you heard about a business that paints their company website’s URL on the top of their deliv...
Create Your Own Niche Market
Sarah over at 37 Signals is inspired by a show on Fine Living called “Quit Your Job“. The show focuses on average people who left the “rat race” to pursue the joys of self employment. “[These people] didn’t leave the...
Focus Your Energy Upon The Marketing… Grasshopper
I’m working with a client who is brilliant and creative. Those are traits that most of my clients share and I consider myself fortunate to have the privilege of working with them. This client in particular is working on developing a niche prod...
GM May Be Creating A Watershed Moment in Advertising
Imedia Connection’s Michael Estrin reports that a watershed moment is occurring in the history of advertising and marketing. In the article Why GM gambled $1.5B on digital he reports on the recent decision by General Motors to shift one half ...
The New Face of “Advertising”
Twenty five years ago, advertising meant newspaper, radio, television, direct mail and possibly billboards. Occasionally there would be a need for a magazine buy… but as an agency, our options were “limited”. Today, your advertisin...
Words of Niche Marketing Wisdom…Courtesy of a Know It All Bossy B*tch
Catherine Lawson writes “Do you think you know it all?” … to which, unfortunately there are times when I must answer… why yes…. I do think I know a damned lot about marketing. Obviously, I think I know a lot about market...
Finding Your Niche Market
One of the biggest challenges a new business owner faces is finding his/her niche market. Identifying and targeting a niche market is the foundation of all marketing activities. Ideally, a business foundation is built upon meeting the unmet needs ...
Finding your natural niche market
Many, many businesses start out trying to be everything to everyone. When asked who their target customer is, the reply is invariably: everyone! "But you don’t understand! EVERYONE can benefit from my products and se...
Target your Niche: Essential first step in creating a marketing strategy
The first step in creating a marketing strategy is to identify your niche or target market. This will provide the foundation you need to develop your marketing strategy. When you zero in on your target customer, you’ll find it MUCH easier to c...
Right on Target
Within a year of launching my web development business, way back in 1998, I was introduced to a new type of service professional, the Life Coach. (...)...
Sharpen your marketing focus to increase your profits
Kim Gordon in her article in MSNBC/Entrepreneur.com says: You'll rarely see a company that's risen to the top using a shotgun approach–targeting a mass audience indiscriminately–yet this is where many entrepreneurs trip up. (.....
Defining your target: Is it Boy meets girl or boy meets boy?
As someone with a more than passing interest in preaching the gospel of Niche Marketing to small business owners, I frequently run across various articles written extolling the virtues of Niche Marketing as a path to wealth and riches. (...)...
Getting your message to stand out in a crowded marketplace….
Carol Solomon on her Double Your Coaching Practice blog says it and makes it short, sweet and to the point: With people crippled under the weight of so much information, you really need to stand out from the crowd. (...)...
