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http://blog.birdsonggregory.com

News and views from Charlotte, NC based advertising and design stuido birdsong gregory.

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  • That\'s a Wrap

    Posted on Monday December 7th, 2009 at 15:00

    This holiday season look beyond the standard wrapping paper when packaging up your gifts. New Japanese washi paper tape from happytape is a great way to get creative when sending packages or wrapping up festive treats for your favorite Charlotte grap...

  • The Creative Processes of Charlotte Ad Agencies

    Posted on Monday December 7th, 2009 at 12:44

    Every ad agency in town has a different way of coming up with big ideas. Conversely, not every process works as well, and some shops will deliver creative based on little more than what you see below. So if you're a company looking for a reliable, ef...

  • Taking A Brand New Places

    Posted on Monday December 7th, 2009 at 12:16

    Sure, the iPhone has become a cultural icon of our digital age, but for companies eager to put their brand directly into the hands of consumers, an interesting trend has emerged. Choose utility over entertainment Snowglobes are nice, (and V...

  • Perfect Gift Idea for Your Favorite Charlotte Graphic Designer

    Posted on Monday December 7th, 2009 at 11:45

     As any good graphic designer knows, the look of a typeface can determine how readers perceive a word or phrase, a brand, or a company. And to fully understand how type works to communicate a marketing message, it helps to know the history of pr...

  • A Day In the Life at our Charlotte Ad Agency

    Posted on Monday December 7th, 2009 at 11:37

       At least from this copywriter's perspective...

  • Target Goes Where the Shoppers Are

    Posted on Monday December 7th, 2009 at 11:33

    From this week's Advertising Age: In an effort to build buzz in select urban markets this holiday season, Target plans to unveil three pop-up stores modeled after a fast-food joint. Target to Go stores will be open in New York, Washington and San Fra...

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