Blog Detail
Bhatnaturally
http://www.lbhat.com
Ramblings on advertising, Apple and new media with a focus on India
- Author: Lakshmipathy Bhat
- Listed in: Marketing Technology
- Tags: india apple Advertising creativity new media
Recent Posts
End of the road for Hamara Bajaj:applause!
News of Bajaj Auto exiting the scooter business is making the rounds of business newspapers today. The decision has been compelled by the changing nature of the 2-wheeler market in India, which is slowly but surely shifting to motorbikes. In fact Baj...
Thoughts on the Uninor launch campaign
Last week, Uninor – the JV between Telenor and Unitech launched in Bangalore. There was a splash in the Dec 4 issue of the Times of India, including the masthead being tweaked to include the Uninor logo. Frankly, I missed the change in the ma...
Dish TV: how much can advertising promise?
I guess folks outside of advertising – also known as consumers, have come to accept that advertising exaggerates. Hyperbole is part of advertising and when it stops of short of being incredulous it is sometimes entertaining. Suspension of disb...
Zoozoos do Web 2.0
I am not really a huge fan of ‘guess the ending’ and ‘complete the story’ kind of ideas on the Net, which involve consumer participation. It’s been done before and unless the participation is encouraged by providing tool...
The Lotus Awards: best of award show ads
Much thought and effort goes into the Call for Entries ad for Creative Award Shows. Not as much as creating the ads in Dec or putting together all the entries 2 days prior to the deadline, perhaps. The entire tamasha around Award Show entries and th...
Que Sera Sera: it’s not hard to be happy with MySKY HDi
An amusing, quirky spot from New Zealand for MySky HDi, the premium DTH service (quite like our Tata Sky Plus) is doing the rounds of ad blogs. The spot, created by DDB Auckland and directed by David Shane (of the Bud Light, ‘Swearing JarR...
