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PetSmart’s signage isn’t very smart
We recently got a puppy for our girls, and so we’ve been spending some time at PetSmart. Â I’m not overly familiar with the layout of the store, and it’s a big place, so signage is important. Â PetSmart fails badly. They get the big...
Snip-its forgot who their target audience is
Snip-its is a cute place to take a young child for a haircut. Â They have lots of bright furniture, TV screens, games, etc. Â However, the store (and the entire company) seems to be falling apart quickly. It started when we pulled up their website. Â...
The little things can add up
Just thought I’d post a bit about Cool Ray, an Atlanta-based heating & air company. Â You can read the full story over on my SEO blog, but I thought I’d summarize it here. I found them via Twitter The answered the phone quickly They ...
Zoo Atlanta: Fix your site (in a number of ways)
We go to the Atlanta Zoo quite a bit — I’d say 8-10 times/year. We have a season pass so that makes it quite affordable, and the girls have a good time. I recently got a new GPS, so I thought I’d plug the zoo address in there. I...
Frankie’s doesn’t know it’s own area
I was flipping through a “Choice Savings” booklet that came in the mail. You know, the little half-sheet sized glossy-covered coupon book. While going through it, I found an ad for “Frankie’s”, a local italian restaura...
Office Max still doesn’t have a clue
I’m rarely kind to Office Max. They fill a nice need I often have as a consumer, but they’re often idiots. My latest trip was no exception. I needed a new roll of labels for my labelmaker. I’ve become a big fan of GTD (started...

