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Board Of Marketing

Board Of Marketing

http://www.boardofmarketing.blogspot.com

Board of Marketing is a blog about marketing surfing, skateboarding, and snowboarding brands. Action Sports brands need to be marketed differently that mass market brands.

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  • Quiksilver\'s Hometown Hoodies

    Posted on Monday November 16th, 2009 at 16:38 in surfing, quiksilver, dane reynolds, hometown hoodie

    Quiksilver's latest marketing stint jumps on one of surfing's most classic connections- hometown and hero. Think about it... San Clemente, Wardo; Cocoa Beach, Slater; Santa Barbara, Curren; Ventura, Reynolds. That's where Quiksilver jumps in, like ...

  • SEO for Twitter Content

    Posted on Monday November 9th, 2009 at 23:10

    There isn't much data on how to get your tweets ranked in Google's organic searches. But as anyone knows who has done SEO, there is a lot of trial and error to figure out what works when it comes to organic positioning. The major search engines hav...

  • 5 Marketing Megatrends You Can\'t Ignore

    Posted on Wednesday November 4th, 2009 at 13:55

    Most companies wait until a marketing megatrend is so obvious that it becomes a minimum standard, a non-differentiating tactic- So leveraging them does almost nothing for the brand. Case in point, who doesn't have a green message these days?iMedia C...

  • Six Social Media Trends For 2010

    Posted on Tuesday November 3rd, 2009 at 22:09 in social media, twitter

    In 2010, social media will get even more popular, more mobile, and more exclusive — at least, according to this Harvard Business Publishing article, which outlines a few of the trends emerging in social media. In 2009 we saw exponential growth of ...

  • Stereo Commercial

    Posted on Thursday October 29th, 2009 at 20:22 in skateboarding, fountain, stereo, tony karr

  • Best Surf Ad Ever?

    Posted on Friday May 8th, 2009 at 13:52

    Man, it must take a lot of patience to time these photos. You have to appreciate what Dustin Humphrey's has done for Insight's "Dopamine" campaign. Anyone of these could be the best surf ad ever. Judge for yourself. ...

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