Blog Detail
Board Of Marketing
http://www.boardofmarketing.blogspot.com
Board of Marketing is a blog about marketing surfing, skateboarding, and snowboarding brands. Action Sports brands need to be marketed differently that mass market brands.
Recent Posts
Quiksilver\'s Hometown Hoodies
Quiksilver's latest marketing stint jumps on one of surfing's most classic connections- hometown and hero. Think about it... San Clemente, Wardo; Cocoa Beach, Slater; Santa Barbara, Curren; Ventura, Reynolds. That's where Quiksilver jumps in, like ...
SEO for Twitter Content
There isn't much data on how to get your tweets ranked in Google's organic searches. But as anyone knows who has done SEO, there is a lot of trial and error to figure out what works when it comes to organic positioning. The major search engines hav...
5 Marketing Megatrends You Can\'t Ignore
Most companies wait until a marketing megatrend is so obvious that it becomes a minimum standard, a non-differentiating tactic- So leveraging them does almost nothing for the brand. Case in point, who doesn't have a green message these days?iMedia C...
Six Social Media Trends For 2010
In 2010, social media will get even more popular, more mobile, and more exclusive — at least, according to this Harvard Business Publishing article, which outlines a few of the trends emerging in social media. In 2009 we saw exponential growth of ...
Stereo Commercial
Best Surf Ad Ever?
Man, it must take a lot of patience to time these photos. You have to appreciate what Dustin Humphrey's has done for Insight's "Dopamine" campaign. Anyone of these could be the best surf ad ever. Judge for yourself. ...

