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Some Notes Search Engine for SEO
Some Notes Search for your target keyword on each of the major engines. Do theresults heavily overlap? Which results are the same across many engines?Which ones are different? Practice searching the link profiles of a couple top-ranked websit...
Interactive Elements Search Engine for SEO
Interactive ElementsSoftwareArchive.org: shows the age of a website (http://www.archive.org/)Digital Point Google Ranking Checker(http://www.digitalpoint.com/tools/keywords)Google Toolbar 4 beta (http://www.google.com/tools/toolbar/T4/)IndexRank(http...
Comparing Search Results for SEO
Comparing Search ResultsSince different search engines weigh different parts of their algorithms differently,they can all have similar relevancy while having significantly different search results.Some people are quick to ask how their sites are bein...
Ask Search Engine for SEO
AskAsk Search Distribution202Ask has a distribution of around 3% of the U.S. search through Lycos, Ask.com,Excite, My Way, and iWon. For a number of years, My Way was the default homepage on Dell computers, but more recently Google partnered with Del...
Microsoft Live Search for SEO
MicrosoftMSN is one of the top three search properties. MSN Search switched fromYahoo! Search to MSN’s technology on February 1st, 2005. MSN has about 5%market share. MSN is trying to win search volume by offering prizes to searchersand has picked ...
Yahoo! Search for SEO
Yahoo! SearchWhat is Yahoo! Search?The Yahoo! Directory and Yahoo! Search are two entirely separate things. Thedirectory is a manually reviewed collection of websites. Yahoo! Search is poweredthrough various search technologies purchased by Yahoo!Yah...
Google for SEO
GoogleGoogle Search DistributionCurrently Google is powering around 70% of U.S. search (Google, AOL,Earthlink, Go, Netscape, and many others). More worldwide search statistics areavailable at http://searchenginewatch.com/reports/index.php.Chapter 617...
The Major Search Engines for SEO
The Major Search EnginesThe following search engines are reviewed in order of search distribution from thebest of my knowledge. Some of the first-listed search engines may appear to havemore content and more information than the later-listed search e...
Search Engines for SEO
Search EnginesSearch has been consolidated to being in the hands of a couple important players.In some regional markets, there might be important local players, but for most ofthe world, Google, Yahoo!, and MSN control the bulk of search....
Some Notes to SEO
Some Notes Apply to become an editor at JoeAnt, Skaffe, Web Beacon, and DMOZ incategories that interest you. DMOZ will probably reject you. When youdo apply to DMOZ, try to apply for a small, ugly, and non-commercialcategory (maybe a local one) a...
Interactive Elements a SEO
Interactive ElementsSoftwareGoogle Toolbar (http://toolbar.google.com/)169Google Toolbar 4 beta (http://www.google.com/tools/toolbar/T4/)PageRank for Safari (http://www.digitalpoint.com/tools/pagerankmac)Prog: free Google PageRank display search tool...
The Active Web for SEO
The Active WebSearch beat out directories as a primary means of navigation due to scalability andefficiency of the search business model. Directories are nowhere near as efficientat monetizing traffic and generally are not as relevant as search engin...
Niche Directories for SEO
Niche DirectoriesIndustry-Specific DirectoriesBusiness.com is a business directory that costs a couple hundred dollars annually tolist your site. In general, Business.com is a strong link that most businesses shouldbuy in on. Business.com and some ot...
Social Interaction and Links for SEO
Social Interaction and LinksWhere to Get Links• Create content or ideas that important people can identify with andwould likely link to.• Directories may link to sites you submit.• You can exchange links with similar websites. If you can afford...
Submitting Your Site with SEO
Submitting Your SiteSubmitting to Search EnginesChapter 5154The best way to get your site indexed is through having a search engine followa link from another site. This section will focus on how to maximize the speedand efficiency of this process. I ...
Search Engines versus Directories and SEO
Search Engines versus DirectoriesSearch engines are operated by scripts and machine code. Some of them havehuman editors, but, by and large, search engines are run by automated relevancyalgorithms.Directories are human-compiled lists of sites organiz...
Directories and Communities for SEO
Directories andCommunitiesMost pages that get submitted to search engines are of low-quality. There is noguarantee that your site will get included for free just by submitting it. The bestway to get listed in search engines is to get other people to ...
Some Notes SEO
Some Notes Try out a few of the keyword suggestion tools to find your favorite. You’llprobably use these tools often. Look at your top-ranking competitors’ websites to see what terms andtypes of customers they are optimized for.152 Do...
Interactive Elements SEO
DoInteractive ElementsLiteratureBush, Vannevar. “As We May Think.” The Atlantic Online. July, 1945.14812 December 2006..deGeyeter, Stony. Keyword Research and Selection.Gladwell, Malcolm. The Tipping Point. Back Bay Books, 2002.(http://www.amazon...
Unexplored Waters for SEO
Unexplored WatersHype Hype HypeSome fields are hyper-saturated and full of hype. Unless you can become one ofthe few people at the top of that social group, you probably are not going to makemuch money jumping into a hyper-saturated field, unless you...
Building Content for SEO
Building ContentSame Old StuffCreating an extremely useful web-based tool, or paying a programmer to create onefor you, is one of the most effective ways to build content, which will, in turn, helpyou build natural linkage data. Writing articles will...
Optimizing Your Page Copy for SEO
Optimizing Your Page CopyOptimize Each PageOne of the most important things to understand is that each page is its own unitand has its own ranking potential and its own relevant keywords. Usually a homepage has more value than the other pages, since ...
Navigation for Your Web Site and SEO
NavigationEffective navigation should let a user know:• What site they are on134• Where they are in that site• Where they have beenNavigation and Search EnginesGood navigation helps search engines better understand the site structure andhelps s...
Internal Linking for SEO
Internal LinkingCategories128Most sites do not usually have more than about a half dozen major categories. Justhow I gave the example of a theme pyramid earlier, your site should be brokendown from the broadest topic on the home page to covering more...
Information Scent and SEO
Information ScentWhen people search they are in a rush to complete a task and process a significantamount of information quickly. Most search queries tend to be research related, butmost commercial sites tend to focus on buying.Creating comparision c...
Page Title Tag Done Right and SEO
Page Title Tag Done RightSince different algorithms look for different things, there is no such thing as aperfect title, but there are signs of a good one. We saw how to do it wrong, so howdo you do it right? Well, your title should have your keyword...
Page Title Tag Done Wrong and SEO
Page Title Tag Done WrongWhy the Page Title Tag is ImportantWhen the Web was created, it was created around the idea of pages and linksbeing the fundamental units of data. The page title tag is one of the mostimportant attributes on the page. It is t...
Meta Tags for SEO
Meta TagsWhen people refer to meta tags, they are talking about the meta description andmeta keyword tags. Some search engines may display the meta description as partof the search results, but the meta keywords tags generally does not appear insearc...
Keywords Select for SEO
KeywordsWhat are Keywords?Keywords are phrases under which you would want your website to be found in search engines. Keywords are typically two-to-five-word phrases you expectpeople to search for to find your website. Oftentimes, corporate climates ...
Google Analytics and SEO
AnalyticsCreate a BaselineMany web hosts maintain free server logs which show you what pages were mostfrequently requested and what keywords people searched for to find them or whatpages site visitors came from. In addition to web hosts, many analyti...
