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Boomerang
http://blog.cohnwolfe.com/boomerang/
Fcuses on current issues and trends that impact business, communications and the media landscape. It explores a variety of topics as well as personal stories, advice, ideas, and humor.
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Green Wolfie Shines a Light on Sustainability
Weve got a new Wolfie among our Pack. Cohn & Wolfe has launched Green Wolfie, a blog devoted to sustainability trends and issues from a global perspective. There youll learn how companies and consumers are going Green and doing their part to save...
Is There Such a Thing as Virtual Charisma?
Alicia Keys invited vocalists to audition to be her backup singer via video submission to MySpace. It sounds like a fantastic opportunity to leverage social networks in a new way " Keys can reach a global audience of hopefuls and can gauge, by video,...
Going Up (Boarding the Elevator on the Ground Floor)
(Photographby Chris Buck, which appeared in New York Magazine in October 2006) Ever see an unknown musician at a club and predict that he or she is going to be huge and it turned out you were 100 percent right? When I saw Dave Grohl at the 9:30 Club ...
For Good, not For Profit
I have struggled to explain, particularly to my boss, the general shift in thinking around prioritizing the environment over profits. Its not a new concept " many sustainable companies have demonstrated that being environmentally friendly can also be...
Not for the Meek
One of most critical statements made by a presenter at Fortunes Brainstorm Green was very simple and obvious: The environment has moved to the top of the agenda for CEOs and CIOs. One of the running themes of the event was the need " make that necess...
