Blog Detail

Brain Vibe

http://brain-vibe.com

marketing muses to stay engaged

• Added on: Feb 2nd, 2009
• Country: United States
• Language: English

• Author: Michele Goetz
• Listed in: Social Media Marketing
• Tags: Marketing Strategy Networking pr social media b2b

Recent Posts

• Pirate Google

  Posted on Sunday December 6th, 2009 at 15:13 in google, communication, web content, News Media, rupert murdoch, news corp, copyright protection

  Originally I considered Ruper Murdoch a blow hard in his attacks on Google.  I mean, give me a break.  Almost 15 years into the world wide web and search engines bringing content free to seekers, the tide seems to have already turned. It is like Br...

• Data Governance More Than Ownership

  Posted on Tuesday December 1st, 2009 at 18:23 in business intelligence, data management, data governance, data quality, data stewardship

  When kicking off data management initiatives a large and key component is establishing the data stewards that represent the data that is collected, managed, and leveraged in business intelligence.  By having these data stewards, and subsequently a d...

• Web Analytics Is Not Just A Campaign Optimization Tool

  Posted on Wednesday November 4th, 2009 at 16:09 in web analytics, marketing optimization, performance management, customer intelligence, market segmentation, market intelligence, buisness intelligence

  Web analytics is as much about customer and market intelligence as it is about marketing performance.  Too much focus on the tactic and the marketing funnel and you begin to loose sight of who you are marketing to and why you want to.  This is a tr...

• Engage Customers Online or Offline? Microsoft Goes Brick-and-Mortar

  Posted on Friday October 23rd, 2009 at 18:39 in communication, social media marketing, customer experience, customer relationship, customer engagement, cmo seat

  It struck me as ironic that a leading technology company puts in motion an engagement strategy that hinges on a brick-and-mortar foundation.  Microsoft opened it’s first store in Scottsdale, AZ today specifically as a way to better connect to ...

• Growing with Twitter

  Posted on Sunday October 18th, 2009 at 05:11 in social media, twitter

  Usually not my style if you read my posts regularly, but here is a rant on Twitter spammers. It has taken a long time to grow my followers on Twitter.  I don’t have that many and I follow fewer.  The number of followers is vastly lower than t...

• Are We Really Conducting Integrated Marketing?

  Posted on Wednesday October 14th, 2009 at 19:25 in marketing advertising, marketing management, marketing best practices, marketing organization, marketing operations, cmo seat

  I was thinking about the structure of marketing organizations today.  Maybe it was because of Forrester’s point of view on how marketing organizations need to change to serve brands better.  Or maybe it was because it struck me as odd the dis...

Comments & Reviews

This blog is currently rated a 5.00 out of a possible 5 based on 1 comment.

Zataki

China is being changed by twitter, the CCTV fire was spread like wildfire by twitter, the MSM here ignored it for a couple of days. Twitter has taken some of the censorship power away from the government.

Posted: February 13th, 2009 | More Reviews From zataki | Report This Comment

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