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Pirate Google
Originally I considered Ruper Murdoch a blow hard in his attacks on Google. I mean, give me a break. Almost 15 years into the world wide web and search engines bringing content free to seekers, the tide seems to have already turned. It is like Br...
Data Governance More Than Ownership
When kicking off data management initiatives a large and key component is establishing the data stewards that represent the data that is collected, managed, and leveraged in business intelligence. By having these data stewards, and subsequently a d...
Web Analytics Is Not Just A Campaign Optimization Tool
Web analytics is as much about customer and market intelligence as it is about marketing performance. Too much focus on the tactic and the marketing funnel and you begin to loose sight of who you are marketing to and why you want to. This is a tr...
Engage Customers Online or Offline? Microsoft Goes Brick-and-Mortar
It struck me as ironic that a leading technology company puts in motion an engagement strategy that hinges on a brick-and-mortar foundation. Microsoft opened it’s first store in Scottsdale, AZ today specifically as a way to better connect to ...
Growing with Twitter
Usually not my style if you read my posts regularly, but here is a rant on Twitter spammers. It has taken a long time to grow my followers on Twitter. I don’t have that many and I follow fewer. The number of followers is vastly lower than t...
Are We Really Conducting Integrated Marketing?
I was thinking about the structure of marketing organizations today. Maybe it was because of Forrester’s point of view on how marketing organizations need to change to serve brands better. Or maybe it was because it struck me as odd the dis...


China is being changed by twitter, the CCTV fire was spread like wildfire by twitter, the MSM here ignored it for a couple of days. Twitter has taken some of the censorship power away from the government.
Posted: February 13th, 2009 | More Reviews From zataki | Report This Comment