Blog Detail
Brainstorm
http://www.netregistry.com/blog
Online marketing with a focus on australian small business
Recent Posts
Futureproofing your business
“Any company that can’t imagine the future, won’t be around to enjoy it.” CK Prahalad Decades ago, the pace of change was slow enough that the future seemed far away. The car people were driving today would still be around next year...
How long is Movember?
There is an old ‘riddle’ about how long is a moustache, to which the answer is “Twice as long as half it’s length”. (Yes, it applies to string as well, but it isn’t ’string month’.) As we are now halfwa...
Movember holds Netregistry’s facial hair to ransom!
That’s right: it’s that time of the year again when you begin to notice far more bizarre moustaches about the place. It’s Movember, created to raise money and awareness of prostate cancer and male depression by leaving all those top...
The New Rules of Marketing and PR
If you’ve not come across David Meerman Scott before, he is one of the greatest thought leaders on modern marketing practices in the world today. His first book – The New Rules of Marketing and PR – was a best seller and his recent ...
Putting some fizz into the long tail
One of the key books on modern marketing is The Long Tail by Chris Anderson, released in 2006 and recently republished in an extended edition. In it, Anderson describes how the internet has helped businesses find success by occupying increasingly sma...
Google Sidewiki: You can’t ignore your customers anymore!
I, along with many others, have been shouting the customer engagement mantra for a while now as online business continues to evolve. The upswing in social networking use, greater transparency through word of mouth and the ability for consumers to fin...

