Blog Detail
Brainstorm
http://www.netregistry.com/blog
Online marketing with a focus on australian small business
Recent Posts
Movember holds Netregistry’s facial hair to ransom!
That’s right: it’s that time of the year again when you begin to notice far more bizarre moustaches about the place. It’s Movember, created to raise money and awareness of prostate cancer and male depression by leaving all those top...
The New Rules of Marketing and PR
If you’ve not come across David Meerman Scott before, he is one of the greatest thought leaders on modern marketing practices in the world today. His first book – The New Rules of Marketing and PR – was a best seller and his recent ...
Putting some fizz into the long tail
One of the key books on modern marketing is The Long Tail by Chris Anderson, released in 2006 and recently republished in an extended edition. In it, Anderson describes how the internet has helped businesses find success by occupying increasingly sma...
Google Sidewiki: You can’t ignore your customers anymore!
I, along with many others, have been shouting the customer engagement mantra for a while now as online business continues to evolve. The upswing in social networking use, greater transparency through word of mouth and the ability for consumers to fin...
How Artery Store went from zero to hero
Think social media is all about Twittering your FaceSpace to all the Diggers and sticking it on YouTube? Wonder why so many people say they tried to use social media for their business but didn't see any real benefit? Want to get that lightbulb momen...
Who are you selling to?
Understanding who your customers are and how they behave is crucial when designing your online strategy. Last week, Steven Noble (@steven_noble) of Forrester and David Meerman Scott (best selling author and marketing strategist) appeared at the Sydne...

