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Recent Posts Tagged With 'water cooler'
How long is Movember?
There is an old ‘riddle’ about how long is a moustache, to which the answer is “Twice as long as half it’s length”. (Yes, it applies to string as well, but it isn’t ’string month’.) As we are now halfwa...
Movember holds Netregistry’s facial hair to ransom!
That’s right: it’s that time of the year again when you begin to notice far more bizarre moustaches about the place. It’s Movember, created to raise money and awareness of prostate cancer and male depression by leaving all those top...
Who are you selling to?
Understanding who your customers are and how they behave is crucial when designing your online strategy. Last week, Steven Noble (@steven_noble) of Forrester and David Meerman Scott (best selling author and marketing strategist) appeared at the Sydne...
Stop trying to automate relationships!
Have you ever known someone who gives a pet name to their car and talks about it as if it was a real person? If you're like me, you think they're slightly kooky for imbuing a pile of machinery with a personality and building an emotional attachment w...
Lost in translation
Joseph Jaffe Juices up ADMA in Sydney
It seems a month can't go by without another major conference. This time, it's the turn of the annual ADMA Forum, the expo of the Australian Direct Marketing Association taking place this week from Wednesday July 8th to Friday July 10th. The ADMA Fo...
Riding the Wave of Google’s business model
Anyone waiting for the backlash against Google's continuing and irrestistable rise to universal dominance may have a while longer to wait. The previews last week of Google Wave have demonstrated that - yet again - Google is shaping the web instead of...
Netregistry nurses at CeBIT: Naughty or nice?
The Netregistry stand at CeBIT this year has been a sensational success, despite some criticism and claims of controversy. If you didn't attend CeBIT, our stand used a medical theme of doctors and nurses as we offered to find the online cures for wh...
Social Networking and Business Collaboration World - Day Two
Day 1 of the Online Social Networking and Business Collaboration World conference (#osnbc) was more concerned about trumpeting the successes of the big names like MySpace, Bebo and Friendster. Thankfully, Day 2 definitely tried harder to focus on the...
Don’t Cure My Internet Addiction!
Not that I was planning to move to China anytime soon, but today’s news pretty much confirmed my desire to stay away. The Chinese Government has started an aggressive campaign to stamp out what it calls ‘internet addiction’ which it has now cat...
Conroy’s Filter Hits Online Business
Online business in Australia is the forgotten casualty in the recent debates over Senator Conroy’s internet filter. This issue isn’t about censorship – it should be about the damage these plans could inflict on the internet economy. Designed...
Wikipedia, Creationism & Wall Street - the Battle for Online Accuracy
The internet thrives on the idea of democratic information – everyone has the ability to contribute to the sum of human knowledge that populates the web. Sadly, not everyone uses this new freedom with the same sense of responsibility and this can...
Putting a price on Olympic Spirit | Why I wouldn’t be a ‘Channel 7’ advertiser
If you were one of the 7.8 million Australian’s who watched the Olympic ceremony, like me, you would have also seen the ad-breaks at critical points in the program, like just when the fireworks were climaxing. First of all, shame on you Channel 7 ...
So I wrote a blog on page titles and couldn’t think of a good title…
I must say, one thing that I have noticed recently in my SEO travels, is the lack of attention people seem to be placing on the page titles of their websites. I have found some really bad titles over the last few weeks, people adding too much cont...
On the first page in the 21st Position | Google makes more room at the top
It is commonly accepted that in order to be on the first page you need to be within the first 10 results. Well not any more. You can have a 1st page listing by being anywhere from the 1st spot down to about 21st position. Provided you have a listing ...
Are you saying my baby’s ugly? | Giving feedback on a badly designed sites
As you can imagine, I see a lot of ugly sites. U G L Y. And how do you broach this subject with a client? I learnt this one the hard way, the first time I came across a foul site I asked the client “Who did this site? It’s pretty bad”, the answ...
A homepage is not a billboard….
One of the easiest mistakes to make when making a homepage for your company website is to go overboard with the creative side and forget about practicality. This could include, for example, presenting the home page entirely in the form of an image or...
Keyword Greed :: Are You Losing Your Marbles?
Keyword Greed Perhaps that’s a bit harsh. Or is it? It reminds me of being in primary school and playing marbles in the dirt behind the classrooms. You have all your marbles stacked next to you, glistening in the sun. Crouched over in the di...
