Blog Detail
brand as business bites
http://www.deniseleeyohn.com/bites
insights and information about brands, businesses, and the people involved with them
- Added on: Nov 18th, 2008
- Country: United States
- Language: English
- Author: denise lee yohn
- Listed in: Marketing Business
- Tags: Marketing Branding brand brand consultant brand communications brand speaker
Recent Posts
i’m a vivienne tam
I’m fascinated by the recent flurry of activity of designer PCs. Having worked at Sony during the early years of VAIO (perhaps the first fashionable PC line, launched with its distinctive violet color and sleek features and all), it’s prett...
cutting corners
“…Winter slumps are often the result of corner-cutting.” This diagnosis wasn’t offered to explain why so many businesses continue to struggle today – but it should have. The quote actually comes from a write-up in this past Sunday’s New...
perception is at&t’s reality
Once again I find myself writing a post triggered by a New York Times article on the mobile category. Last Monday it was about the different strategies brands are taking with their mobile application offerings. Today this post introduces some tho...
what the hottest brands have in common
Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.” The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.” Although their selection criter...
there’s a brand strategy for that
Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read. I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and develo...
innovation and creativity trumps price alone
This week’s BusinessWeek features two stories back-to-back that together make an important point for all businesses trying to navigate today’s recessionary times. First is a piece on Target’s apparent move down market, “Look Who’s Stalking ...
