Blog Detail

Brand Mix

Brand Mix

http://brandmix.blogspot.com/

Brand Mix has stories, ideas, thoughts and observations about branding

subscribe Recent Posts

  • Six of the Best: Thanksgiving edition

    Posted on Thursday November 26th, 2009 at 09:34 in six of the best

    Photo: Thanksgiving '08 by reneémudd (Flickr)Thanksgiving-themed stories:1) Let's Talk Turkey: Snopes.com (via Fritinancy)Rumor/urban legend buster Snopes.com verifies that people do, in fact, call Turkey hotlines with the strangest of questions. Of...

  • Extended warranties are too expensive. Why are consumers so happy to buy them?

    Posted on Wednesday November 25th, 2009 at 09:13 in consumption, irrational

    Photo: TVWall2 by justshufflingin (Flickr)Did you know that extended warranties are often more profitable for retailers than the products the warranties are for? According to Business Week, profit margins on warranties are as high as 60% so they acco...

  • Businesses move forward with purpose

    Posted on Thursday November 19th, 2009 at 08:45 in purpose, social media

    Photo: Vintage Woman Soldier Veteran Bugler, WAF U.S, Air Force 1950s by Beverlykahuna (Flickr)Two powerful forces are combining to push businesses to catch up with Peter Drucker's ideas about them serving a higher purpose--just in time for his 100th...

  • 10 Peter Drucker quotes to celebrate his centennial

    Posted on Tuesday November 17th, 2009 at 09:57 in quotes

    Photo: Taxi - Rear Window by pixonomy(Flickr)Peter Drucker was born 100 years ago this Thursday in Vienna, Austria. He was a pioneer in social and management theory, a prolific writer of books and articles and a good source of quotes, many of which a...

  • Six of the Best: The clarity edition (+ FREE book!)

    Posted on Saturday November 14th, 2009 at 10:39 in six of the best

    We don't need none of your highfalutin talk or affected manners around here. Here are six posts with a clear message:1) 30 Days to Better Business Writing – my new FREE eBook: Bad LanguageMatthew Stibe has set out to rid the business world of "jarg...

  • Marriott launches Autograph Collection: a tricky proposition

    Posted on Thursday November 12th, 2009 at 10:17 in brand architecture

    As a brand architect, I've always loved Marriott International. Here's a company that's really explored all the brand architecture options. See how, on this frequently-used chart of mine, the company has managed the relationship between the Marriott ...

Comments & Reviews

This blog is currently rated a 4.00 out of a possible 5 based on 1 comment.

MYprivatebrand

4 stars Christopher Durham

Nice blog, an interesting spin on branding with a Landor twist

Posted: January 24th, 2009 | More Reviews From MYprivatebrand | Report This Comment

Post A Comment/Review

* Your IP is being logged.
* Your e-mail address is used only for verification purposes only and will not be sold, or shown publicly.
* No HTML tags allowed
* DO NOT use the Comments/Reviews to promote your own site.

Name: or Login
E-mail:
Rating:
Verify: Spam Protection: sum of 3 + 1
Comment:
  Remember Information