Blog Detail
Brand Rants
http://seanduffy.typepad.com/
My job is helping companies build strong global brands. This blog is dedicated to CEO's and senior management who have not received formal training in strategic marketing and brand development. My goal with this blog is to take the mystery out of brand building, marketing and web 2.0 with a common-sense approach to how these concepts apply to operations, profits and the growth of your business.
- Author: Sean Duffy
- Listed in: Social Media Web 2.0
- Tags: web Marketing Advertising social media brand strategy brand packaging
Recent Posts
Does the "Starring You" viral video technique still work?
Can your brand benefit from the wildly viral "Staring You Media"? I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why? Well, it stars moi (and you too, even if you d...
Does the "Starring You" viral video technique still work?
Can your brand benefit from the wildly viral "Staring You Media"? I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why? Well, it stars moi (and...
Social Media: It\'s not just for kids anymore
Truth is it has been a very adult channel for over a year. But we still have clients telling us "We're not interested in social media because we are a serious company with no interest in conversing with 12-year-old girls". (you know who you are:) In ...
Social Media: It\'s not just for kids anymore
Truth is it has been a very adult channel for over a year. But we still have clients telling us "We're not interested in social media because we are a serious company with no interest in conversing with 12-year-old girls". (you know wh...
RESET: 10 ways to create a competitive advantage in the new economy
A workshop given for Alfa Laval's global marketing teamI would like to thank all those who participated in our marketing workshop "RESET: 10 ways to create a competitive advantage in the new economy." The talk maintained that the recent hiccup in the...
RESET: 10 ways to create a competitive advantage in the new economy
A workshop given for Alfa Laval's global marketing teamI would like to thank all those who participated in our marketing workshop "RESET: 10 ways to create a competitive advantage in the new economy." The talk maintained that the recen...
