Blog Detail
Brand Republique
http://www.brandrepublique.com
Brand Republique, thought provoking articles on the logic-defying ironies that surround the branding concept and the barriers that engulf successful branding.
Recent Posts
The divorce lift
"Ah yes, divorce...from the Latin meaning to rip out a man's genitals through his wallet." Robin Williams may have described the divorce process in the most concise manner known, and Sabina Stobrawe may have took some inspiration from Robin an...
Unconventional advertising
Some great non-conforming advertising from the media web: ...
Social Media and The Cola Wars
The Cola Wars, a hundred year duel between giants in over two hundred countries, it is the most ferocious rivalry in the billion dollar soft drink industry. Both Coca-Cola and Pepsi have recently strongly positioned their marketing ploys to social m...
A killer app and City Index
Not sure if CityIndex wanted to market their number one spread-betting CFD Trading application alongside a recent Nazi orientated iphone app. The Evening Standard ( a free circulating newspaper in London) yesterday covered an article announcing a rec...
Guinness brings a life without meaning
"If it ain't broke, don't fix it." - Bert Lance 1977 What started off as a valid point has suddenly got lost somewhere in a vacuum of impugnable gibberish. Guinness's latest TV advert showcasing their new slogan "Bring To Life" ...
Sony Twilight Football
To celebrate their new range of low light photography, Sony recently held a unique world event titled "Twilight Football" . Across the globe, seven football matches were played in seven flamboyant locations with stunning scenic ...

