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Brand Republique

Brand Republique

http://www.brandrepublique.com

Brand Republique, thought provoking articles on the logic-defying ironies that surround the branding concept and the barriers that engulf successful branding.

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  • The divorce lift

    Posted on Thursday November 19th, 2009 at 07:51 in creativity

    "Ah yes, divorce...from the Latin meaning to rip out a man's genitals through his wallet." Robin Williams may have described the divorce process in the most concise manner known, and Sabina Stobrawe may have took some inspiration from Robin an...

  • Unconventional advertising

    Posted on Monday November 16th, 2009 at 10:57 in creativity

    Some great non-conforming advertising from the media web: ...

  • Social Media and The Cola Wars

    Posted on Sunday November 15th, 2009 at 17:28 in Advertising

    The Cola Wars, a hundred year duel between giants in over two hundred countries, it is the most ferocious rivalry in the billion dollar soft drink industry. Both Coca-Cola and Pepsi have recently strongly positioned their marketing ploys to social m...

  • A killer app and City Index

    Posted on Wednesday November 11th, 2009 at 10:31 in fail

    Not sure if CityIndex wanted to market their number one spread-betting CFD Trading application alongside a recent Nazi orientated iphone app. The Evening Standard ( a free circulating newspaper in London) yesterday covered an article announcing a rec...

  • Guinness brings a life without meaning

    Posted on Tuesday November 10th, 2009 at 19:39 in Advertising

    "If it ain't broke, don't fix it." - Bert Lance 1977 What started off as a valid point has suddenly got lost somewhere in a vacuum of impugnable gibberish. Guinness's latest TV advert showcasing their new slogan "Bring To Life" ...

  • Sony Twilight Football

    Posted on Monday November 9th, 2009 at 19:32 in creativity, sony

    To celebrate their new range of low light photography, Sony recently held a unique world event titled "Twilight Football" . Across the globe, seven football matches were played in seven flamboyant locations with stunning scenic ...

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