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A fun, honest, witty look at the good, bad and ugly of branding.
Recent Posts Tagged With 'branding champions'
The Bachelor and Bachelorette Brands Can’t Be More Racist
My wife loves both the Bachelor and Bachelorette and she MAKES me watch them. As I’ve watched these reality shows I’ve come to notice there are no minorities to speak of. None. Well maybe a token here and there. Why? Why so white? Here is...
New Phone Number Equals BIG News!
New, Improved, Space Age, Hi-Tech, blah ba de blah… We have a new phone number: 617-504-2305 First person, company, alien to call it gets a huge discount on a NEW project. Need a new website? Logo? Tagline? Search Engine Optimization? Mar...
Felony Franks - So Good It’s Criminal
I don’t know if Felony Franks makes a good hot dog or not but I do know that this is a great example of how to build a brand. Why do I like the branding? They’re different and they have a purpose. They give jobs to felons. A lot of folks...
I’ve Birthed A Blog - I’m A Proud Parent
Today is an exciting day for me. One of our client’s American Profit Recovery just started to get passionate about what they do. A few months back we designed their collection agency blog and trained them on how to use. Not much happened. Then...
Branding Gone Viral
Sometimes you just have to stand back and say holy shite! While I was on YouTube searching around I came across a video made specifically for me (sort of). I was VERY afraid. Check it out: http://www.youtube.com/watch?v=4PSgiCC_XbU Attention: Agent...
The Greatest Musician Of All Time
Taken from my always working branding mind. Who was so different and made such an impact? Who geniunely “lived” their brand…always? The Beatles? The Stones? Elvis? Not even close. Only one man… “Get up, stand up, Stan...
Homeless Brand Mascots
My friend Jonathan Salem Baskin (Brand Behaviorist) just put out a new YouTube video. I loved it. I’ll tell you why after you watch it: http://www.youtube.com/watch?v=Hu_tVLDHxTM Now why did I love it? Because most of these icons make no bra...
CNN Is News Crack
Cnn IS the most trusted name in news, at least with me. I watched CNN throughout the conventions and all the hurricanes. I was glued to the TV as news reporters were holding onto poles as hurricanes Ike and Gustav hit. I’m really not sure what...
Coke - McCain Vs Pepsi - Obama
Laura Ries just wrote an awesome post on the McCain branding representing Coke and the Obama branding representing Pepsi. Here are some excerpts: McCain is Coca-Cola. As part of the incumbent party that has dominated the White House for the past fift...
Geek Squad Branding
I’ve written on Geek Squad a few times but I have to just they are really kicking some branding ass. I see their cars and vans all over the place and it reminds me of what a great internal branding strategy they have. It’s a coveted job ...
Having A Special Client - Thank you!
The other day I asked our readers, customers, friends and family to help us in the startupnation.com virtual business competition. One of our clients Humboldt Storage and Moving (one of United Van Lines largest movers) sent me a quick email. The ema...
Branding Is Critical To Word Of Mouth
Readers of my blog know (in my humble opinion) I’ve been critical of word of mouth marketing companies as I think most of them miss the boat on branding. I see lots of gimmicks and smoke and mirrors. Then I came across this post: Keller Fay/OM...
What Is Your Favorite Brand?
There are some pretty great brands out in brandsland today. What is your absolute favorite? The one you talk to your friends and family about. Or on your blog. The brand you’re in love with. The one brand you would never give up? My wifeR...
Here’s A Great Viral Video
This is a cool video that has a chance to go viral: http://www.youtube.com/watch?v=9Ly0DTSEDD0 It’s certainly a fun way to get people to visit your site. Is it real? Who cares, it’s fun and I was immediately engaged. Will it result in s...
I Want To Interview Your CEO - a.k.a. BIG Kahuna
Here’s a chance to get your company and its message in front of over 2000 executives a day. I’m going to be scheduling once a month BIG Kahuna interviews with top companies across the globe over the next 12 months. The interviews, ...
Seth Godin On Luck
As my loyal readers know I often disagree with things Seth Godin says. I haven’t purchased any of his books but do read his blog. For the most part his blog has been pretty mundane as of late but then he posted an article on being lucky. This ...
BIG Props To Baby Genius - Welcome To Positive Word Of Mouth
I’ve never shopped at Baby Genius. I’ve never heard of them until yesterday. So why the mad props? My best Friend Scott (yea, same name) told me about a story that I thought was fantastic. One of Scott’s co-workers had twins. So Sco...
Tom Asacker - I Picked The Jack Of Hearts
Tom just released a cool YouTube vid on marketing and magic. Check it out: http://www.youtube.com/watch?v=m8A6IegEkNo I said that in my post here with Best Buy. Look don’t say one thing and do another folks. In today’s blog world you wi...
Time For A Positive Post On Branding Blogs I Dig
I know I call out some people on my blog with a BIG dose of my opinion but there are a few blogs I really, really dig (in no particular order). 1. Dim Bulb: Jonathan Salem Baskin is one smart, witty guy. If you haven’t found his blog yet cli...
AC/DC Gettin’ All Social Marketing On Us
Man, I never thought I’d see the day when my FAVORITE band of all time would be doing social marketing but… Check it out, click here: AC/DC Rocks They’re requesting that you upload a video greeting on YouTube, or you playing air g...
What Does A Surgery Have To Do With Business Anyway?
Here’s my story of how to tie, search engine optimization, branding, service, blogging and word of mouth into any business. I’m going to share a bit now. About 6 months ago I was diagnosed with an umbilical hernia. I was out of the count...
Another Amazing Viral Marketing Campaign
