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A fun, honest, witty look at the good, bad and ugly of branding.
Recent Posts Tagged With 'the brand crap list'
Lend America Playing On Our Fears?
I’m sure you’ve all seen this cheeseball commercial: Click here to view the embedded video. Do you believe this brand called “Lend America”? Do you find it insulting how they pretend to be a newscast? In this day of mortgage ...
Branding Czar Jonathan Salem Baskin Calls Republicans Out
Well Republicans that like Glenn Beck anyway. In a recent branding blog article Jonathan says people that watch Glenn Beck are “a small group of right-wing loons, evangelicals, and would-be terrorists“. I happen to like Glenn Beck and ...
The Dark Side Of Facebook
Social media puts you right out there. It’s unforgiving and it’s a permanent record. Recently I had a political conversation with Ex-Heavy Weight Champion of the World Shannon Briggs. Shannon is promoting his Fight 2 Breathe brand, http:/...
Advertising Is Dead Proclaims Andy Sernovitz
Today I read a blog post from self proclaimed word of mouth marketing guru Andy Sernovitz. Here’s what he has to say about advertising: It’s not scalable. The problem with advertising is that you pay for each impression, regardless of how suc...
Burger King Targets Sluts Across America
In an effort to keep making horrible ads that have nothing to do with whatever Burger King’s brand identity is they’ve come out with this pile of crap: Let’s not forget their past insulting work here, Mexican get sizzled, and here,...
Burger King Insults Little Mexicans Everywhere
Last week I wrote about Burger King introducing the Booty Call to 5 year olds. This week they’ve insulted an entire country and race of people. In this spot they feature a little Mexican draped in the Mexico flag. Why is he little in stature co...
Burger King Introduces the Booty Call To 5 Year Olds
Here’s the setting… Burger King CMO and marketing team want to promote their .99 kids meal featuring Sponge Bob Square Pants. Sounds easy enough? Here’s what they came up with: There are so many things wrong with this spot I canR...
Oh Sprint - You Are So Lost
Sprint has the best deal in town for unlimited calling at $99/month. But here’s what they’re giving up for it. Voice Command, that went bye bye about 6 months ago. Read my post about that here. Now they’re giving up a branding eleme...
Manjunk - When Naming Goes Bad
It’s been a while since I wrote on my continuing series of “When Naming Goes Bad” but here ya go, branding at its finest: Manjunk From the Manjunk website: Developed by a man for men, Man Junk is a combination of world-class ingred...
Banned By Andy Sernovitz
It’s my first, I popped my blogging cherry. Andy Sernovitz has banned me from posting on his blog site Damn! I Wish I’d Thought Of That!. Not only did he ban me but he reported me as a spammer. That’s so uncool. And simply not true...
Andy Sernovitz Wants You To Let Him Steal Your Logo?
Okay, okay, stop making fun of word of mouth guru Andy Sernovitz but it’s hard when he writes things like this: If I can’t save the logo off your web page, I’m not going to include it in a blog post. Lesson: If you want people ...
Dr. Aubrey Lieberman - An Open Letter
I posted an article on the bad experience I had with one of my specialty doctors, Dr. Aubrey Lieberman a few weeks ago. To re-cap the receptionist, Patty never told me the doctor was running over 90 minutes behind. So after 30 minutes I asked how m...
Just When You Think You’ve Seen Everything…
Bam, they hit you in the kisser. Here’s a story you won’t believe is true. But sadly it is. I’m currently blogging from Old Orchard Beach in Maine. Last Night my wife and I went out to dinner at a fun place called Hooligan’s...
ESPN Religious Insults During Home Run Derby?
Last night my wife and I were watching the Home Run Derby on ESPN. We were totally engaged in the Josh Hamilton story when all the sudden Rick Reilly of ESPN said… “It’s a bad night for Atheists” I turned to my wife and sai...
