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A fun, honest, witty look at the good, bad and ugly of branding.
Recent Posts Tagged With 'word of mouth marketing'
Social Media Black Hole
As you listen to all the word of mouth marketing zombies praise social media be cautious, very cautious. Social media is not for everyone! You don’t have to have a blog. You don’t have to be on twitter or facebook. Really, I’m not...
Advertising Is Dead Proclaims Andy Sernovitz
Today I read a blog post from self proclaimed word of mouth marketing guru Andy Sernovitz. Here’s what he has to say about advertising: It’s not scalable. The problem with advertising is that you pay for each impression, regardless of how suc...
Word Of Mouth Mumbo Jumbo
Here is the problem with word of mouth experts or word of mouth marketing companies. In my opinion they have little to absolutely no knowledge of branding. Here’s a great example from self proclaimed word of mouth marketing guru Andy Sernovitz...
The Word Of Mouth Marketing Crutch
Give it away. When all else fails just give your products or services away. That’s what word of mouth guru Andy Sernovitz suggests. In Andy’s latest article “Give away your buns” he suggests that when you have a product or ser...
Social Communities On Drinking Kool-Aid
At Brand Identity Guru we suggest social media as a tactic over and over. Social networks, blogs, twitter, Facebook to name a few are all in our branding bag. We suggest them based on our client’s market and situation. Not everyone should go t...
10 Reasons Not To Use Gimmicks In Marketing
1. They make you look small 2. They make you look desperate 3. They don’t work 4. They are a budget waster and if they are free see #5 5. They are a time waster 6. They turn customer off 7. They are nothing more than a short term band aid if t...
Seth Godin - Hating On TV Advertising
Why do word of mouth marketing folks hate on traditional advertising? Today Seth Godin writes: This is why the Journal’s report that Google is flirting seriously with a big advertising buy is so troublesome. Once you start buying TV time, you ...
BrandStalkers - Word of Mouth Marketing Posers
Here’s the latest thing in word of mouth marketing (I guess): These monkeys (if hired) will do something freaky (creative, they call it) stuff to build “buzz” for your brand. In this episode they color themselves with magic marker...
Andy Sernovitz On Being A Green Marketing Wannabe
It’s been a while but Andy Sernovitz has made the branding blunder blog again, as WaMu used to say… Whoo Hoo! As you know Andy Sernovitz is a self proclaimed “word of mouth marketing guru“. Today in his post titled ” The...
Branding Is Critical To Word Of Mouth
Readers of my blog know (in my humble opinion) I’ve been critical of word of mouth marketing companies as I think most of them miss the boat on branding. I see lots of gimmicks and smoke and mirrors. Then I came across this post: Keller Fay/OM...
Banned By Andy Sernovitz
It’s my first, I popped my blogging cherry. Andy Sernovitz has banned me from posting on his blog site Damn! I Wish I’d Thought Of That!. Not only did he ban me but he reported me as a spammer. That’s so uncool. And simply not true...
14 Branding Mistakes To Avoid
1. It “sells itself.” I don’t need to market Okay, you might have a solid product or service. You might even routinely satisfy your customers. They might even send their friends and family to you. But wait. Is that your product o...
TOMS Shoes - Word Of Mouth Or Smart Marketing Gimmick?
There is quite some buzz from the word of mouth marketing people over TOMS Shoes. John Moore at Brand Autopsy’s headline is “Newest Poster Child For Word Of Mouth” and Church of the Customer says “Customer Evangelism Case Stud...
I Want A BIG Serving Of Unicorns-Rose Petals And Pixie Dust Please
It’s Monday AM, I’ve consumed cup of Joe #1 and I’m ready to go. Spike Jones at Brains on Fire writes an interesting article on Chick-Fil-A. I’ve personally never eaten at or even seen a Chick-Fil-A restaurant so I can’...
Marketing Gimmicks Vs Branding Strategy
I don’t often write about Starbucks (because everyone and their brother already does) but I’m going to share a difference of views between John Moore (marketing guy) and Andy Sernovitz (word of mouth guy). Starbucks has just come out wit...
BIG Props To Baby Genius - Welcome To Positive Word Of Mouth
I’ve never shopped at Baby Genius. I’ve never heard of them until yesterday. So why the mad props? My best Friend Scott (yea, same name) told me about a story that I thought was fantastic. One of Scott’s co-workers had twins. So Sco...
Andy Sernovitz Wants You To Let Him Steal Your Logo?
Okay, okay, stop making fun of word of mouth guru Andy Sernovitz but it’s hard when he writes things like this: If I can’t save the logo off your web page, I’m not going to include it in a blog post. Lesson: If you want people ...
Tasty Word of Mouth Marketing From BIG
Accounts Payable departments are the most misunderstood and un-thanked. Not anymore. We’ve developed a fun, different way to put a smile on their face and get people talking with a treat for the people that ultimately pay us. Every time ou...
Andy Sernovitz Branding and Word of Mouth Marketing
I started reading Andy Sernovitz blog a few months ago. I liked some of his ideas on word of mouth marketing even if they seemed very trivial to a non mom and pop business. I’m not sure of his target audience but it appears to be small business...
Word of Mouth Marketing Companies Are Liars
Lots of companies saying they do Word of Mouth Marketing (WOMM) nowadays. And they’re all liars. To you and themselves. When you put together a strategy and tactic to get people talking about a company or its product it’s not, repeat no...
Apple 3G iPhone Branding Or Lack Of
So Apple screwed up big time huh? You think it’s going to stop people that love Apple from buying the next generation iPhone in 2 years? You know, the one that will probably cost $99.99? Watch this very funny video, then see my suggestions for ...
Idea Generator by Brand Identity Guru
Post your ideas on blogging, word of mouth marketing, marketing, Social media, advertising, and or branding by entering a comment below. I’m going to be posting a regular link with these ideas. It’s fun and it will be a great way to s...
High Point University - Hot Tubs and Ice Cream
I read a post over at Andy Sernovitz’s blog today about how High Point University has hired a Director of Word of Mouth . Andy says first up: valet parking, outdoor music, ice cream trucks, hot tubs, and free snacks. Freshman enrollment has tr...
