Recent Posts
Branding Strategy Insider
Return To Blog Listing
Branding Strategy Insider helps marketing oriented leaders and professionals build strong brands.
Recent Posts Tagged With 'Advertising'
Neuro-Marketing\'s Limits and Advertising Creativity
As a cognitive anthropologist, who some 20 years ago traded backpack and quinine for Dramamine and a Hartmann three-suitor, I consult with marketers to assess the base beliefs and longings of various publics. My method is to talk to peopl...
How To Be A Good Advertising Client
The wisdom of David Ogilvy lives on in this reminder to client side marketers... How To Be A Good Client: 1. Emancipate your agency from fear. 2. Select the right agency in the first place. 3. Brief your agency very thoroughly indeed. ...
How To Be A Good Advertising Client
The wisdom of David Ogilvy lives on in this reminder to client side marketers... How To Be A Good Client: 1. Emancipate your agency from fear. 2. Select the right agency in the first place. 3. Brief your agency very thoroughly indeed. ...
Advertising Volume and Advertising Effectiveness
Next to the Internet, radio is my favorite medium. It’s one-to-one and personal in a way that no other traditional medium can duplicate.My favorite radio personality is Neal Boortz, a nationally syndicated talk-show host who broadcasts out of Atla...
Advertising Volume and Advertising Effectiveness
Next to the Internet, radio is my favorite medium. It’s one-to-one and personal in a way that no other traditional medium can duplicate.My favorite radio personality is Neal Boortz, a nationally syndicated talk-show host who broadcasts out of Atla...
Inside Subliminal Advertising
Today, another request from the BSI Emailbag. Kris, a marketer from Tampa, Florida writes:"Please describe the origins of subliminal advertising."Certainly Kris. The term "subliminal advertising" was coined to describe advertisem...
Inside Subliminal Advertising
Today, another request from the BSI Emailbag. Kris, a marketer from Tampa, Florida writes:"Please describe the origins of subliminal advertising."Certainly Kris. The term "subliminal advertising" was coined to describe advertisements on television a...
Creative Strategy Importance: Visual or Verbal?
What's more important, the visual or the verbal? You Need Both to Build a Powerful Brand. Advertising today is a visually oriented discipline. And we have Confucius to thank (or blame) for this state of affairs. Confucius' famous saying, "A......
Leading Brands Are Positioned
The weather forecast for the old, traditional ways of advertising is gloomy at best. And nowhere was this more clearly demonstrated than in the recent Atlanta study conduced by Daniel Starch & Staff. According to Starch, about 25% of those......
Covering Up The Fall Of TV Advertising
Last week, Deloitte released a report concluding that 'TV advertising still has the greatest impact on consumers'. This unexpected finding was derived from survey research conducted in July by YouGov on 2100 British consumers - research which, in the...
The Advertising Genius of Bill Bernbach
“Nobody’s Perfect” is the title of Doris Willens’ new book on Bill Bernbach and the golden age of advertising. And just to make sure you get the point of the title, the book explores every imperfection she could find in......
Recession Marketing Success Requires Boldness
Over the years hundreds of studies have been conducted to prove companies should maintain advertising during a recession. In the 1920’s advertising executive Roland S. Vaile tracked 200 companies through the recession of 1923. He reported in the Ap...
Case Builds for Recession Advertising
Firms that are able to increase advertising during recessions are likely to have stronger future earnings, according to a new study by researchers at Oregon State University and Western Oregon University. Roger Graham, professor of accounting at OSU,...
