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BurrellesLuce Fresh Ideas
http://www.burrellesluce.com/freshideas/
BurrellesLuce staffers who’ve earned their stripes in the fields of PR, marketing, sales, media, and technology share what they learn. Readers are invited to join in and share their Fresh Ideas.
Recent Posts
A Watershed Moment in the Media World: Comcast- NBC Deal Changes TV Forever
Image: www.ev1.pair.com As a kid I remember hearing the voice-over announcement, that would precede NBC color television shows, “The following is brought to you in Living Color on NBC,” and watching the peacock spread its colorful feathers, think...
Making the Most of a Facebook Fan Page
Flickr Image: wvs / Sam Javanrouh According to a new study by Sysomos , a social media monitoring and analytics firm, 77 percent of Facebook fan pages have less than 1,000 fans. As I write this post, the BurrellesLuce fan page is hovering on the cusp...
Should You Send a Release?
Flickr Image: josh.liba Contrary to some, the press release is far from dead and continues to be a useful tool for public relations practitioners. In fact, a recent poll conducted by Ragan Communications and PollStream found nearly 50 percent of co...
Will Paid Online Content Change Your Media Sources?
Flickr Image: RonAlmog Like most people, I start my business day by checking the BurrellesLuce morning news briefing to see what’s up with the competition and the industry as a whole. Recently, I found two bright spots regarding the health of the t...
#Tweetsgiving: Demonstrating Gratitude
Flickr Image: cambodia4kidsorg Are you familiar with TweetsGiving? It “is a global celebration that seeks to change the world through the power of gratitude.” From November 24 – 26, 2009, participants are challenged to share their gratitude us...
Comparison: What’s Missing from Your Web Content?
Flickr Image: Laura Burlton In previous postings, I’ve discussed the disparity between newspapers and their web equivalents. We’ve learned that one-to-one equivalency rarely occurs and that loss of valuable content accompanies such instances w...

