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BurrellesLuce Fresh Ideas

http://www.burrellesluce.com/freshideas/

BurrellesLuce staffers who’ve earned their stripes in the fields of PR, marketing, sales, media, and technology share what they learn. Readers are invited to join in and share their Fresh Ideas.

• Added on: Sep 29th, 2009
• Country: United States
• Language: English

• Author: BurrellesLuce
• Listed in: Public Relations News & Media
• Tags: news Marketing Public Relations burrellesluce media relations services

Recent Posts

• A Watershed Moment in the Media World: Comcast- NBC Deal Changes TV Forever

  Posted on Friday December 4th, 2009 at 07:43 in internet, movie, entertainment, style, cable, Consumer, television, mobile phone, bravo, Comcast, ge, verizon

  Image: www.ev1.pair.com As a kid I remember hearing the voice-over announcement, that would precede NBC color television shows, “The following is brought to you in Living Color on NBC,” and watching the peacock spread its colorful feathers, think...

• Making the Most of a Facebook Fan Page

  Posted on Wednesday December 2nd, 2009 at 07:40 in Public Relations, social media, study, social networks, facebook, fan page, fresh ideas, social media best practices, sysomos, burrellesluce, valerie simon, johna burke

  Flickr Image: wvs / Sam Javanrouh According to a new study by Sysomos , a social media monitoring and analytics firm, 77 percent of Facebook fan pages have less than 1,000 fans. As I write this post, the BurrellesLuce fan page is hovering on the cusp...

• Should You Send a Release?

  Posted on Tuesday December 1st, 2009 at 07:58 in Public Relations, media, news release, social media, Media Relations, twitter, press release, toolkit, ragan communications, media contacts, fresh ideas, marketingcharts

  Flickr Image: josh.liba Contrary to some, the press release is far from dead and continues to be a useful tool for public relations practitioners.  In fact, a recent poll conducted by Ragan Communications and PollStream found nearly 50 percent of co...

• Will Paid Online Content Change Your Media Sources?

  Posted on Monday November 30th, 2009 at 07:48 in rss, google, Public Relations, google reader, media industry, traditional media, daily dog, news coverage, paid content, editor and publisher, boston consulting group, daily briefing

  Flickr Image: RonAlmog Like most people, I start my business day by checking the BurrellesLuce morning news briefing to see what’s up with the competition and the industry as a whole. Recently, I found two bright spots regarding the health of the t...

• #Tweetsgiving: Demonstrating Gratitude

  Posted on Wednesday November 25th, 2009 at 11:08 in Public Relations, social media, twitter, drew, advertising marketing, mashable, cause marketing, sarah evans, fresh ideas, epic change, tweetsgiving, building connections

  Flickr Image: cambodia4kidsorg Are you familiar with TweetsGiving? It “is a global celebration that seeks to change the world through the power of gratitude.” From November 24 – 26, 2009, participants are challenged to share their gratitude us...

• Comparison: What’s Missing from Your Web Content?

  Posted on Wednesday November 25th, 2009 at 08:10 in Public Relations, resources, media industry, adobe flash, usa today, financial times, los angeles times, news coverage, sun times, dallas morning news, the arizona republic, white papers

  Flickr Image: Laura Burlton In previous postings, I’ve discussed the disparity between newspapers and their web equivalents.  We’ve learned that one-to-one equivalency rarely occurs and that loss of valuable content accompanies such instances w...

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