Blog Detail

Care and Feeding of B2B Agency-Client Relationships

http://scoopdog.wordpress.com

Ah, the fun of it all... I and the occasional gaggle of friends mashup the B2B marketing landscape with commentary on Agency-Client behaviors and Alliance/Partner marketing topics. The result is a conversation on the fluff and frustrations of tech communications, and the care and careful feeding of outside Agencies that supply B2B Marcom, PR, Media and Creative. This site seeks to fosters no-bull blowout discussions with business professionals who live it, breath it and supply the grease. Add in the occasional detours (what we call "Color: Off the Track" that are just plain interesting, and the occasional recommendations for good wine, guitars and fast cars, off-beat destinations and our ramblings will go where ever the keystrokes lead.

• Added on: Jun 23rd, 2009
• Country: United States
• Language: English

• Author: Scoop
• Listed in: Marketing Social Media
• Tags: Marketing Advertising Communications pr b2b client

Recent Posts

• Mini-Blog Case Study: IBM, MS, LSI and SGI

  Posted on Monday November 16th, 2009 at 13:43 in blogging, twitter, hpc, sc09, marcom for b2b

  Other Twitter Topics:      Twitter BackChannel for Presenters      Navigating the Approval Maze      Social Media: Not Just for Kids      Email The Scoopdog Team +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ (Read tim...

• ReTweeting: Science or Art – Is 120 The New 140?

  Posted on Tuesday November 10th, 2009 at 09:24 in Marketing, Communications, social network, social media, b2b, twitter, marcom, comscore, retweet, client side, zarrella, marcom for b2b

  Other Twitter Topics:    Twitter BackChannel for Presenters      Navigating the Approval Maze      Social Media: Not Just for Kids    Email The Scoopdog Team +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ (Read time = 3-4...

• Grappling w/the Social Media Back-Channel Conversation

  Posted on Wednesday November 4th, 2009 at 11:49 in Marketing, social media, b2b, social networks, twitter, tips tricks, marcom, marcom for b2b, speaker presentations

  Other Twitter Topics:      Marketing at Twitter Speed      Multiple Account Layering Strategy      Social Media: Not Just for Kids      Email The Scoopdog Team +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Most B2B ma...

• B2B Marketers: Navigating the Tweet Approval Maze

  Posted on Thursday October 29th, 2009 at 11:08 in legal, Marketing, Communications, social media, b2b, social networks, twitter, marcom, marcom for b2b

  Other Twitter Topics:      Marketing at Twitter Speed      Multiple Account Layering Strategy      Social Media: Not Just for Kids      Email The Scoopdog Team +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ Some compan...

• Twitter Misunderstanding

  Posted on Thursday October 8th, 2009 at 05:25 in google, Marketing, Networking, social media, b2b, twitter, wave, marcom, marcom for b2b

  Other Twitter Topics:      Marketing at Twitter Speed      Multiple Account Layering Strategy      Social Media: Not Just for Kids      Email The Scoopdog Team +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ (Read time...

• FTC Issues New Guidance: Endorsement Rules for Bloggers, Pay-Per-Tweet

  Posted on Tuesday October 6th, 2009 at 07:26 in marcom for b2b

  Other Twitter Topics:      Marketing at Twitter Speed      Multiple Account Layering Strategy      Social Media: Not Just for Kids      Email The Scoopdog Team +++++++++++++++++++++++++++++++++++++++++++++++++++++++++ (Read time...

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