Blog Detail
Carey Says Ums | Betwixt Ideas | Blog
http://www.careysaysums.com
A copywriter with something else to say . . .
Recent Posts
DDB Gives 9/11 the Bird
Chatter about this DDB Brazil print ad for WWF has me thinking. The print ad concept uses 9/11 to make its point about global responsibility. It has the blogosphere talking and WWF denying it ever happened. Michelle Malkin questions WWF’s cla...
Biodegradable: Hot or Not?
Biodegradable in advertising . . . Since when did we start selling something by how well it turns back into dust? Copy boasts that it’s fairtrade or made from recycled plastics. I get it. We’re selling the positive feeling of doing go...
Help Not Wanted
There’s a comeuppance happening to one persistent Craig’s List job post. For five years, furniture e-tailer Cymax Stores has consistently searched for a copywriter and/or blogger. They’ve done this so often that Vancouver writers ...
Fuck You, #Facebook
It’s over . . . I deactivated my Facebook profile. It went down like a bad breakup. Why dump the one that might've gone all the way with me? It isn't her flirty nature with 200 million. It isn't her coy market research. It's this . . . Fa...
Google Search: 2012
Last night at Tinseltown, I saw a movie trailer with a marketing twist. It wasn’t the doomsday music. It wasn’t the monk or the mountain. It wasn’t CGI. It was the call to action: “Find Out the Truth. Google Search: 2012....
CrackBird Fists Fly
Twitter is now CrackBird. Old-fogie bloggers still married to 1,000+ characters fly off the handle at smart, legit web marketers who use CrackBird to connect and prosper. Maybe it’s raging hormones. Maybe it’s that time of the market....

